• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • E

    EDUCBA

    Rural Marketing Strategy and Consumer Behavior

    Skills you'll gain: Market Research, Brand Management, Consumer Behaviour, Business Marketing, Marketing, Branding, Strategic Marketing, Banking Services, Product Lifecycle Management, Target Market, Marketing Strategies, Banking, Business, Business Development, Case Studies, Digital Marketing, Insurance, Communication Strategies, Governance, Communication

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Email Marketing: Strategy, Segmentation & Design

    Skills you'll gain: Email Marketing, Target Audience, Campaign Management, Marketing Strategy and Techniques, Marketing Strategies, Marketing Effectiveness, Data-Driven Marketing, Campaign Planning, Personalized Campaigns, Consumer Behaviour, Marketing Analytics, Performance Measurement, Information Privacy, Law, Regulation, and Compliance

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Marketing: Customer Engagement Strategy

    Skills you'll gain: Customer Engagement, Marketing Strategies, Digital Marketing, Cross-Channel Marketing, Consumer Behaviour, Customer experience strategy (CX), Customer experience improvement, Content Creation, AI Personalization, Generative Engine Optimization (GEO), Brand Loyalty, Web Presence, Personalized Service, Content Optimization, Customer Service, Analytics, Generative AI, Data Analysis, Data Visualization, Data Collection

    4.5 stars, 4.8K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (4.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • M

    Minnesota State University, Mankato

    Brand Strategy: Build, Position, and Grow

    Skills you'll gain: Brand Strategy, Brand Marketing, Competitive Analysis, Brand Management, Branding, Brand Awareness, Brand Loyalty, Target Audience, Strategic Marketing, Growth Strategies, Marketing Strategies, Marketing Planning, Market Analysis, Value Propositions, Strategic Communication, Marketing, Team Management, Marketing Strategy and Techniques, Strategic Decision-Making, Marketing Channel

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Master Digital Marketing Strategy with Case Studies

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Digital Marketing, Social Media Marketing, Campaign Planning, Case Studies, Marketing Strategies, Strategic Marketing, Global Marketing, Facebook, Strategic Thinking, Business

    5 stars, 15 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (15) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Branding, Campaign Planning, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Performance Analysis, Performance Measurement, Digital Marketing, Budgeting

    5 stars, 12 reviews, Mixed, Course, 1 - 3 Months

    ★ 5 (12) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • B

    Board Infinity

    AI in Marketing: SEO, Advertising & Content Strategy

    Skills you'll gain: Generative Engine Optimization (GEO), Google Ads, Persona Development, Content Performance Analysis, Keyword Research, Content Optimization, Digital Advertising, Online Advertising, Target Audience, Advertising, Paid media, Marketing, Advertising Campaigns, Prompt Engineering, Blogs, Search Engine Optimization, Web Content, Marketing Automation, Marketing Analytics, Generative AI

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Content Marketing Strategy with Real Case Studies

    Skills you'll gain: Content Performance Analysis, Content Marketing, Content Development and Management, Content Strategy, Driving engagement, Marketing Strategies, Blogs, Content Scheduling, Performance Measurement, Drive Engagement, Content Management, Content Creation, Digital Content, Social Media, Target Audience, Case Studies

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Product Marketing and Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Storytelling, Marketing Planning, Product Promotion, Growth Strategies, Brand Strategy, User Feedback, Strategic Partnership, Customer Analysis, Cross-Functional Collaboration

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Cross-Channel Marketing, Marketing Strategies, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, E-Commerce, Compensation Management, Consumer Behaviour, Compensation Analysis, New Business Development, Coordinating, B2B Sales, Business Relationship Management, Gap Analysis, Strategic Thinking, Brand Management, Relationship Management, Coordination

    4.5 stars, 69 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (69) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Social Media Marketing Strategy

    Skills you'll gain: Content Performance Analysis, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Digital Media Strategy, Social Media, Campaign Management, Web Presence, Lead Generation, Social Media Analytics, Marketing Strategies, Content Marketing, Social Media Content, Digital Marketing, Content Strategy, Marketing, Dashboard, Analytics, Media Strategy, Business

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • A

    Adobe

    AI-Powered Content Marketing and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Social Media Content, Responsible AI, Cross-Channel Marketing, AI powered creativity, Content Marketing, Generative AI, Social Media, Social Media Analytics, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

    4.7 stars, 1.5K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (1.5K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…567…530

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok