• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Français

    Skills you'll gain: Google Gemini, Gemini, Data Preprocessing, Data Wrangling, Exploratory Data Analysis, Big Data, Google Cloud Platform, Interactive Data Visualization, Data Pipelines, Generative AI, Debugging, Query Languages

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply R Techniques for Telecom Customer Churn Prediction

    Skills you'll gain: Feature Engineering, Data Preprocessing, Model Training, Model Optimization, Applied Machine Learning, Model Evaluation, R Programming, Data Transformation, Data Cleansing, Predictive Modeling, Predictive Analytics, Supervised Learning, Classification Algorithms, Machine Learning Algorithms

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    在 Google Cloud 上使用生成式 AI 进行网站现代化改造

    Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, Prompt Engineering, Frontend Performance, Information Architecture, Google Cloud Platform, Content Management, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Launch Your Customer Engagement Career

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Team Collaboration

    Skills you'll gain: Collaborative Software, Collaboration, Team Building, Team Collaboration, Teamwork, Sprint Retrospectives, Cross-Functional Collaboration, User Feedback, Constructive Feedback, Employee Surveys, Drive Engagement, Process Improvement, Discussion Facilitation, Document Management, Performance Analysis, Diversity and Inclusion, People Analytics, Editing, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Tableau Prep Masterclass - Build and Automate Data Flows

    Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Extract, Transform, Load, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Data Processing, Tableau Software, Dashboard Creation, Data Pipelines, Dataflow, Data Import/Export, Pivot Tables And Charts, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    ML Data Pipelines and Communicating AI Insights

    Skills you'll gain: Feature Engineering, Extract, Transform, Load, Data Pipelines, Data Transformation, Model Evaluation, Pandas (Python Package), Data Storytelling, Data Presentation, Data Preprocessing, Data Processing, PySpark, Data Quality, Apache Spark, Data-Driven Decision-Making, A/B Testing, Data Analysis, Model Training, Data Visualization, Data Governance, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Crystal Reports: Subreports and Drill-Downs

    Skills you'll gain: Verification And Validation, Business Reporting, Data Presentation, Report Writing, Data Sharing, Microsoft Access, Business Intelligence Software, Data Integration, Consolidation, Business Intelligence, Data Analysis Software, Data Analysis, Editing, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Crystal Reports: Charts and Functionality Enhancements

    Skills you'll gain: Data Presentation, Geospatial Information and Technology, Geospatial Mapping, Data Visualization Software, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Business Reporting, Graphing, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Microsoft Office

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    G

    Google Cloud

    애플리케이션에 맞는 Google Cloud 데이터베이스 선택하기

    Skills you'll gain: Generative AI, Vector Databases, Google Cloud Platform, Cloud Applications, Databases, NoSQL, Database Management Systems, Database Design, Cloud Development, Database Application, Relational Databases, Transaction Processing, Analytics, Data Migration, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze and Implement Apache HBase for Big Data Storage

    Skills you'll gain: Apache Hadoop, Apache, Data Infrastructure, NoSQL, Big Data, Database Management Systems, Databases, Unix Shell, Data Storage, Data Storage Technologies, Database Design, Software Installation, Data Access, Data Modeling, Data Persistence, Systems Integration, System Configuration, Command-Line Interface, Enterprise Application Management, Scalability

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Social Network Analysis, Data Presentation, Statistical Machine Learning, Statistical Hypothesis Testing, Classification And Regression Tree (CART), Data Storytelling, R (Software), Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Data Visualization, Statistical Visualization, Supervised Learning, Network Analysis, Data Preprocessing, Web Scraping, Correlation Analysis, Statistical Modeling, Python Programming

    Earn a degree

    Degree · 1 - 4 Years

1…500501502…503

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok