• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Drive Engagement & Close Complex Deals

    Skills you'll gain: Persuasive Communication, Enterprise Sales, Global Marketing, Drive Engagement, Value Propositions, Proposal Development

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Solution Design & Presentation

    Skills you'll gain: Solution Sales Engineering, Sales Presentation, Solution Selling, B2B Sales, Sales Presentations, Stakeholder Communications, Risk Mitigation, Consultative Selling, Proposal Development, Enterprise Sales, Selling Techniques, Business Risk Management, Sales Strategy, Stakeholder Engagement, Risk Analysis, Key Performance Indicators (KPIs), General Sales Practices, Proposal Writing, Problem Solving, Value-Based Care

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Microsoft

    Mastering Data Wrangling with dplyr

    Skills you'll gain: Data Manipulation, Data Transformation, Tidyverse (R Package), Data Wrangling, R Programming, R (Software), Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Generative AI for Coaching, Research, and Performance

    Skills you'll gain: OpenAI, AI literacy, Decision Intelligence, AI Integrations, Performance Measurement, Coaching, People Analytics, Performance Review, Continuous Improvement Process, Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Driving Business Success with ChatGPT – Complete Guide

    Skills you'll gain: AI Enablement, Business Marketing, Sales Prospecting, Business Strategy, Prospecting and Qualification, Sales Process, Key Performance Indicators (KPIs), Brainstorming, AI Integrations, Business Communication, Business Technologies, Human Resources Management and Planning, Workforce Planning, Team Building, Cost Reduction, Customer Support

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Network Visualization and Intervention

    Skills you'll gain: Data Visualization, Network Analysis, Relational Databases, Data Presentation, Data Visualization Software, Social Network Analysis, Infographics, Network Model, Database Theory, Query Languages, Data Analysis, Data Manipulation, Social Impact, Human Factors, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Data Science and Machine Learning for Business Professionals

    Skills you'll gain: Statistics, Probability & Statistics, Data Analysis, Statistical Methods, Data Literacy, Data Collection, Unsupervised Learning, Text Mining, Analytical Skills, Statistical Inference, Unstructured Data, Probability, Predictive Modeling, Data Science, Deep Learning, Machine Learning, Machine Learning Methods, Data Visualization, Business Communication, Communication

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform, Analyze, and Optimize Your Data

    Skills you'll gain: Data Transformation, Database Management, Azure Synapse Analytics, Database Design, Data Wrangling, Data Architecture, Database Theory, Apache Cassandra, Apache Hive, Amazon Redshift

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Engage with Storytelling

    Skills you'll gain: Storytelling, Sales Presentation, Sales Presentations, Selling Techniques, Solution Selling, Sales, Concision, Marketing Psychology, Persuasive Communication, Strategic Communication, Consumer Behaviour

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Chat - Español

    Skills you'll gain: Google Workspace, Gmail, Collaborative Software, Internal Communications, Business Communication, Productivity Software, Communication

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Office Excel 2021-2024: Part 3

    Skills you'll gain: Excel Formulas, Microsoft Excel, Excel Macros, Spreadsheet Software, Forecasting, Data Analysis Software, Pivot Tables And Charts, Data Presentation, Data Analysis, Data Sharing, Microsoft 365, Productivity Software, Automation, Data Mapping, Data Entry, Document Management, Data Security, Data Management, Data Validation, User Interface (UI)

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Financial Analyst Academy

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Budgeting, Financial Modeling, Data Storytelling, Financial Forecasting, Financial Analysis, Dashboard, Business Valuation, Income Statement, Risk Mitigation, Financial Reporting, Financial Accounting, Management Reporting, Operational Efficiency, Forecasting, Financial Acumen, Financial Management, Risk Management, Strategic Decision-Making

    Intermediate · Specialization · 1 - 3 Months

1…510511512…547

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok