Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Generative AI, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Jupyter, Google Cloud Platform, SQL, Customer Relationship Management, Query Languages
Intermediate · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Data Presentation, Pivot Tables And Charts, Dashboard, Microsoft Excel, Dashboard Creation, Data Visualization, Spreadsheet Software, Graphing, Excel Formulas, Business Reporting, Data Processing, Data Synthesis, Data Analysis, Consolidation, Data Integration
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Model Evaluation, Predictive Modeling, Regression Analysis, Statistical Machine Learning, Statistical Modeling, Classification Algorithms, Predictive Analytics, Logistic Regression, Feature Engineering, Applied Machine Learning, Data-Driven Decision-Making, Data Preprocessing, Model Optimization, Performance Metric
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Data-Driven Marketing, Marketing Analytics, Generative AI, Big Data, Forecasting, Predictive Modeling, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Visualization, Data Literacy, Statistical Visualization, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Analysis, Statistical Analysis, Pandas (Python Package), Analytical Skills, Descriptive Statistics, Data Manipulation, Probability, Data Processing, Data Capture, Performance Measurement, Data Cleansing, Application Programming Interface (API)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Communication Planning, Internal Communications, Project Management, Stakeholder Management, Team Performance Management, Stakeholder Engagement, Performance Metric, Project Management Life Cycle, Process Improvement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Shiny (R Package), Cloud Deployment, Interactive Data Visualization, Data Visualization, Cloud Applications, Performance Tuning, Dashboard Creation, R (Software), Web Applications, Application Development, Frontend Performance, R Programming, Event-Driven Programming, Dashboard, Exploratory Data Analysis, Driving engagement, UI Components, User Interface (UI) Design, Data Analysis, File I/O
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Integration, Data Pipelines, Business Logic, Data Processing, Java, Data Import/Export, Data Transformation, Software Documentation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), AI Workflows, Applied Machine Learning, Model Optimization, Data Pipelines, Responsible AI, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Warehousing, Data Modeling, Oracle Cloud Applications, Metadata Management, Performance Tuning, Data Governance, Application Lifecycle Management, Performance Improvement, Security Controls, Release Management, Semantic Web, Service Level, Data Mapping, Business Administration, Cloud Computing Architecture, Data Persistence, Change Control, Change Management, Data Validation
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Financial Forecasting, Risk Analysis, Scenario Testing, Business Metrics, Mathematical Modeling, Excel Macros, Forecasting, Risk Modeling, Excel Formulas, Financial Reporting, Business Modeling, Management Reporting, Performance Stress Testing, Business Risk Management, Data Analysis, Decision Support Systems
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Decision Making, Strategic Decision-Making, Solution Selling, Decision Intelligence, Sales, Data-Driven Decision-Making, Decision Support Systems, Complex Problem Solving, Cost Benefit Analysis, Decision Tree Learning, Negotiation, Prioritization, Return On Investment
Intermediate · Course · 1 - 4 Weeks