• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Introducción al Emprendimiento Contexto y Perfil Emprendedor

    Skills you'll gain: Entrepreneurship, Enterprise Modeling, Business Strategy, Innovation, Business, New Business Development, Initiative and Leadership, Social Impact, Creativity, Self-Awareness, Economic Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Prompt Engineering For New Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Context Engineering, Token Optimization, Data Ethics, Fine-tuning, Large Language Modeling

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    E

    EDUCBA

    Master Advanced Google Ads Optimization Strategies

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Advertising Campaigns, Budget Management, Data-Driven Marketing, Forecasting, Bidding, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Sell Outcomes Not Features

    Skills you'll gain: Sales Presentation, B2B Sales, Sales Presentations, Selling Techniques, General Sales Practices, Sales, Value Propositions, Peer Review, Key Performance Indicators (KPIs), Presentations, Return On Investment, Decision Making, Business Priorities, Marketing, Microsoft PowerPoint, Marketing Communications, Business

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Moving the Needle at Work: Diversity, Equity and Inclusion

    Skills you'll gain: Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Empathy, People Management, Emotional Intelligence, Workplace Bullying Intervention, Disabilities, Organizational Leadership, Team Management, Safety Culture, Leadership and Management, Leadership, Self-Awareness, Interpersonal Communications, Advocacy, Communication

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Google Analytics Quick Start

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Data-Driven Marketing, Analytics, Digital Analysis, Customer Analysis, Digital Marketing Tools, Business Reporting, Customer Insights, Target Audience, Performance Reporting, Marketing Channel, Business Metrics, E-Commerce, Advertising Campaigns, Customer Acquisition Management, Event Monitoring, Customer Retention, Demography

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Market Share, Go To Market Strategy, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Marketing Analytics, Product Testing, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Forex Trading and Technical Analysis

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Financial Market, Risk Management, Market Data, Marketing Psychology, Market Dynamics, Market Analysis, Risk Analysis, Financial Analysis, Performance Analysis, Risk Control, Test Automation, Analysis, Forecasting, Order Entry, Model Evaluation, Order Management

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Flutter Fundamentals to Build Interactive Apps

    Skills you'll gain: Interaction Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Introduction to Microsoft Teams and Team Management

    Skills you'll gain: Microsoft Teams, Microsoft 365, Team Management, Group Policy, Azure Active Directory, User Provisioning, System Configuration, Identity and Access Management, Role-Based Access Control (RBAC), Product Lifecycle Management, Windows PowerShell, Network Planning And Design, Network Performance Management, Authorization (Computing), Security Controls

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    No-Code AI Foundations for Business Professionals

    Skills you'll gain: AI Enablement, No-Code Development, Business Transformation, Digital Transformation, Business Leadership, Solution Design, Organizational Change, Change Management, Data Storytelling, Business Priorities, Business Analysis, Business Communication, Influencing, Technical Communication, Automation, Communication, Stakeholder Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Principales procesos grupales en las organizaciones

    Skills you'll gain: Leadership Studies, Organizational Leadership, Leadership, Decision Making, Team Performance Management, Industrial and Organizational Psychology, Organizational Effectiveness, Sociology, Team Motivation, Psychology, Coordination

    Beginner · Course · 1 - 4 Weeks

1…521522523…599

In summary, here are 10 of our most popular social media marketing courses

  • Introducción al Emprendimiento Contexto y Perfil Emprendedor: Universidades Anáhuac
  • Prompt Engineering For New Professionals: Alex Genadinik
  • Master Advanced Google Ads Optimization Strategies: EDUCBA
  • Sell Outcomes Not Features: Coursera
  • Moving the Needle at Work: Diversity, Equity and Inclusion: University of Illinois Urbana-Champaign
  • Google Analytics Quick Start: Madecraft
  • Product Management For UX People: Packt
  • Forex Trading and Technical Analysis: EDUCBA
  • Apply Flutter Fundamentals to Build Interactive Apps: EDUCBA
  • Introduction to Microsoft Teams and Team Management: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok