• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Español

    Skills you'll gain: Google Gemini, Gemini, Generative AI, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Jupyter, Google Cloud Platform, SQL, Customer Relationship Management, Query Languages

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    Universitat Politècnica de València

    Excel: creación de un panel gráfico de control empresarial

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Dashboard, Microsoft Excel, Dashboard Creation, Data Visualization, Spreadsheet Software, Graphing, Excel Formulas, Business Reporting, Data Processing, Data Synthesis, Data Analysis, Consolidation, Data Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    cPanel Advanced: Configure, Secure & Optimize

    Skills you'll gain: Email Security, Web Analytics and SEO, Apache, User Provisioning, Public Key Infrastructure, User Accounts, Security Controls, Control Panels, Data Security, Key Management, Encryption, Email Automation, Web Servers, Cryptographic Protocols, PHP (Scripting Language), System Configuration, Performance Tuning, Server Administration, Authentications, Package and Software Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Master Decision Trees in R: Build, Predict & Evaluate

    Skills you'll gain: Model Evaluation, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Model Training, Predictive Modeling, Data Preprocessing, Statistical Machine Learning, Data-Driven Decision-Making, Machine Learning, Regression Analysis, Classification Algorithms, Data Analysis, Analysis, Data Modeling, Data Visualization Software, Data Visualization, Plot (Graphics)

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Financial Markets with Tableau Dashboards

    Skills you'll gain: Dashboard Creation, Data Storytelling, Dashboard, Market Data, Data-Driven Decision-Making, Tableau Software, Data Presentation, Financial Market, Interactive Data Visualization, Financial Data, Financial Analysis, Storytelling, Business Intelligence, Data Analysis, Data Visualization, Data Visualization Software, Analytics, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - 日本語版

    Skills you'll gain: Google Gemini, Gemini, Data-Driven Marketing, Marketing Analytics, Generative AI, Big Data, Forecasting, Predictive Modeling, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Conceptos imprescindibles - Requisitos para el análisis

    Skills you'll gain: Data Visualization, Data Literacy, Statistical Visualization, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Analysis, Statistical Analysis, Pandas (Python Package), Analytical Skills, Descriptive Statistics, Data Manipulation, Probability, Data Processing, Data Capture, Performance Measurement, Data Cleansing, Application Programming Interface (API)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Communication Protocols for Project Success

    Skills you'll gain: Communication Planning, Internal Communications, Project Management, Stakeholder Management, Team Performance Management, Stakeholder Engagement, Performance Metric, Project Management Life Cycle, Process Improvement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Talend ETL: Design, Optimize & Apply Workflows

    Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Integration, Data Pipelines, Business Logic, Data Processing, Java, Data Import/Export, Data Transformation, Software Documentation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Design, Analyze, and Explain Financial Performance

    Skills you'll gain: Performance Reporting, Dashboard, Performance Analysis, Variance Analysis, Dashboard Creation, Financial Reporting, Financial Analysis, Business Reporting, Financial Data, Data Presentation, Data Storytelling, Communication, Interactive Data Visualization, Report Writing, Business Communication, Data Analysis, Data Visualization Software, Concision

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    Logical Operations

    Adobe Illustrator CC: Part 2

    Skills you'll gain: Adobe Illustrator, Adobe Creative Cloud, Graphic and Visual Design, Graphic Design, Creative Design, Graphic and Visual Design Software, Graphics Software, Graphical Tools, Color Matching, Color Theory, Requirements Analysis, Typography, Computer Graphic Techniques, Document Management, 3D Modeling, User Interface (UI), Productivity Software

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Explainability Methods & Evaluation

    Skills you'll gain: Model Evaluation, Model Training, AI Security, Testability, Feature Engineering, Statistical Methods, Responsible AI, Model Optimization, Predictive Analytics, Applied Machine Learning, Data Analysis, Predictive Modeling, Data Preprocessing, Data Science, Data Visualization, Machine Learning Algorithms, Python Programming, Data Management

    Intermediate · Course · 1 - 4 Weeks

1…523524525…547

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok