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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Big Data, Network Analysis, AI Personalization, Network Model, Graphing, Analytics, Data Mining, AI Security, Deep Learning, Applied Machine Learning, Responsible AI, Artificial Intelligence, Data Ethics, Unsupervised Learning, Machine Learning, Algorithms, Research

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

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    LearnKartS

    ChatGPT for Business & Marketing Content

    Skills you'll gain: Prompt Engineering, Content Scheduling, Business Writing, Responsible AI, ChatGPT, Social Media Content, Marketing Automation, Business Marketing, Writing and Editing, Copywriting, Email Automation, Blogs, Writing, Social Media Campaigns, Marketing Materials, Social Media Management, Marketing Communications, Business Ethics, Brainstorming, Social Media

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    E

    EDUCBA

    Digital Marketing Strategies: Analyze & Apply

    Skills you'll gain: Digital Marketing Campaigns, Marketing Strategies, Digital Marketing, Digital Analysis, Competitive Analysis, Digital Media Strategy, Campaign Management, Marketing Effectiveness, Marketing Planning, Campaign Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Advertising, Promotional Strategies, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
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    36 reviews

    Mixed · Course · 1 - 4 Weeks

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    Sage Publications

    Music Management, Marketing and PR

    Skills you'll gain: Public Relations, Marketing and Public Relations, Media Relations, Marketing Management, Marketing, Music, Marketing Materials, Event Management, Marketing Planning, Branding, Event Marketing, Social Media Management, Brand Management, Promotional Strategies, Fiscal Management, Marketing Budgets, Business Marketing, Revenue Management, Financial Planning, Music History

    Intermediate · Course · 1 - 3 Months

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    John Wiley & Sons

    Shopify Growth: Marketing, Promotion, and Store Optimization

    Skills you'll gain: Digital Advertising, Online Advertising, Google Ads, Pay Per Click Advertising, Social Media Marketing, Search Engine Optimization, Customer Acquisition Management, Growth Strategies, Digital Marketing, Marketing Strategies, Email Marketing, Social Media Strategy, Marketing Effectiveness, Marketing, Social Media Campaigns, Marketing Automation, Web Analytics, E-Commerce, Web Design, Inventory Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Kennesaw State University

    Social Media & Marketing - Jagdish Sheth

    Skills you'll gain: Marketing, MarTech, Marketing Management, Marketing Channel, Shared Media, Social Media Marketing, Marketing Strategies, Digital Transformation, Content Marketing, Brand Marketing, Consumer Behaviour, Brand Management, Digital Marketing, Social Media, Social Media Strategy, Cross-Channel Marketing, Branding, Digital Media Strategy, Brand Awareness, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Advanced Excel Analytics, Automation & Data Analysis

    Skills you'll gain: Excel Macros, Data Validation, Scatter Plots, Plot (Graphics), Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Statistical Visualization, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Spreadsheet Software, Analytics, Financial Data, Financial Analysis, Automation

    4.9
    Rating, 4.9 out of 5 stars
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    34 reviews

    Beginner · Specialization · 1 - 3 Months

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    University of Arizona

    Marketing Communications: Culture and Messaging

    Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Analysis, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Strategic Marketing, Business Research, Correlation Analysis, Marketing, Marketing Strategies, Exploratory Data Analysis, Data-Driven Decision-Making, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Model Evaluation

    4.5
    Rating, 4.5 out of 5 stars
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    126 reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Alteryx Mastery: Data Analytics & Workflow Automation

    Skills you'll gain: Data Import/Export, Alteryx, No-Code Development, Data Visualization, Data Presentation, Business Analytics, Data Governance, Workflow Management, Analytics, Operational Efficiency, Interactive Data Visualization, Enterprise Application Management, Business Reporting, Data Wrangling, Data Cleansing, Data Management, Data Manipulation, Data Transformation, Data Analysis, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Business Analytics, Responsible AI, Analytics, Data-Driven Decision-Making, Data Literacy, Data Presentation, Exploratory Data Analysis, Data Analysis, Business Communication, Dashboard, Analytical Skills, Decision Intelligence, Storytelling, Dashboard Creation, Analysis, Data Ethics, Data Visualization, Artificial Intelligence, Strategic Communication

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    663 reviews

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Brand Positioning and Marketing Strategy

    Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Marketing Management, Marketing Psychology, Promotions and Campaigns, Target Market, Product Marketing, Customer Analysis, Brand Awareness, Product Promotion, Target Audience

    5
    Rating, 5 out of 5 stars
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    8 reviews

    Mixed · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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