• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - 简体中文

    Skills you'll gain: Google Gemini, Gemini, AI Enablement, Data Pipelines, Exploratory Data Analysis, Google Cloud Platform, Data Preprocessing, Data Analysis, Generative AI, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    CertNexus

    IoTBIZ (Exam IOZ-110)

    Skills you'll gain: Internet Of Things, Business Planning, Project Planning, Information Technology, Systems Development Life Cycle, Software Development Life Cycle, Technology Strategies, Business Solutions, General Networking, Emerging Technologies, Cloud Computing, Technology Solutions, Business Strategy, Operations, Software Development, Operational Efficiency, Prototyping

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Application Integration, Serverless and Edge Networking

    Skills you'll gain: Serverless Computing, AWS Kinesis, Amazon Web Services, Amazon Redshift, API Gateway, Cloud Applications, Cloud Security, Cloud-Native Computing, Amazon DynamoDB, Extract, Transform, Load, Cloud Deployment, Web Applications, AWS Identity and Access Management (IAM), Cloud Infrastructure, Event-Driven Programming, Network Routing, Scalability

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション

    Skills you'll gain: Generative AI, Content Management Systems, Web Analytics and SEO, Web Content, Google Cloud Platform, User Experience

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Float Analysis for Smarter Stock Trading

    Skills you'll gain: Technical Analysis, Financial Trading, Market Liquidity, Securities Trading, Market Trend, Risk Analysis, Financial Market, Equities, Risk Management, Market Dynamics, Financial Analysis, Risk Management Framework, Trend Analysis, Market Analysis, Analysis, Applied Behavior Analysis, Positive Behavior Support, Probability, Probability Distribution, Technical Support and Services

    Mixed · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Administración de Empresas Certificado MasterTrack®

    Skills you'll gain: Human Resource Strategy, Training and Development, Performance Measurement, Strategic Marketing, Human Resources, Human Resources Management and Planning, Human Capital, Human Resource Management, Training Programs, Marketing, Organizational Strategy, Marketing Operations, Data-Driven Marketing, Marketing Management, Information Systems, IT Management, Leadership and Management, Business Management, Talent Management, Higher Education

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    Menggunakan BigQuery Machine Learning untuk Inferensi

    Skills you'll gain: Model Training, Analytics, MLOps (Machine Learning Operations), Applied Machine Learning, Google Cloud Platform, Data Analysis, Model Deployment, Machine Learning Methods, Query Languages

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Machine Data Using Splunk Fundamentals

    Skills you'll gain: Splunk, Anomaly Detection, Dashboard Creation, Statistical Reporting, Real Time Data, Data Analysis, Data Visualization Software, System Configuration, Analytical Skills, Data Processing, Data Cleansing, Distributed Computing, Data Import/Export, Configuration Management

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 日本語版

    Skills you'll gain: Gemini, Google Gemini, Customer Relationship Management, Google Cloud Platform, Generative AI, Large Language Modeling, Applied Machine Learning, Predictive Modeling, Artificial Intelligence, Query Languages

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Industrial Internet of Things Graduate Certificate

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Machine Learning Methods, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, UI/UX Strategy, Control Systems, Embedded Software, Internet Of Things, Machine Controls, User Interface (UI), Engineering, Scientific, and Technical Instruments, Embedded Systems

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    University of Huddersfield

    MSc Management

    Skills you'll gain: Resilience, Integrated Marketing Communications, Research Methodologies, Scope Management, Leadership Studies, Tenacity, Strategic Decision-Making, Stakeholder Management, Earned Value Management, Organizational Strategy, Organizational Leadership, Business Strategy, Research Design, Project Controls, Project Schedules, Strategic Planning, Cost Management, Institutional Review Board (IRB), Research, Digital Marketing

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
    New
    G

    Google Cloud

    Principes de base de BigQuery pour les utilisateurs Teradata

    Skills you'll gain: Teradata SQL, Extract, Transform, Load, Identity and Access Management, Query Languages, Google Cloud Platform, SQL, Data Warehousing, Role-Based Access Control (RBAC), Big Data, Data Modeling, Database Administration, Database Design, Data Import/Export, Data Migration, Data Mapping, Data Architecture, Database Architecture and Administration, Database Management Systems

    Intermediate · Course · 1 - 3 Months

1…543544545546

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok