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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    17 reviews

    Beginner · Course · 1 - 4 Weeks

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    E

    ESSEC Business School

    L'entrepreneuriat social: faire son business plan

    Skills you'll gain: Social Impact, Business Modeling, Market Research, Business Planning, Entrepreneurship, Sustainable Business, Key Performance Indicators (KPIs), Marketing, Customer Analysis, Stakeholder Analysis, Business Development, Needs Assessment, Target Audience, Entrepreneurial Finance, Governance, Financial Forecasting

    4.5
    Rating, 4.5 out of 5 stars
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    122 reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Beginner · Course · 1 - 3 Months

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    T

    The Hong Kong University of Science and Technology

    Critical Reading and Writing Skills with GenAI

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Critical Thinking, Critical Thinking and Problem Solving, Generative AI, Social Impact, Research, Responsible AI, Analytical Skills, Creative Thinking, Writing, Report Writing, Data Ethics, Business Writing, Creative Problem-Solving, Creativity, Personal Development, Self-Awareness, English Language, Computer Literacy

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    Applied Machine Learning in Python

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Predictive Modeling, Machine Learning, Decision Tree Learning, Unsupervised Learning, Python Programming, Random Forest Algorithm, Regression Analysis, Classification Algorithms, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
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    8.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    C

    Coursera

    Evaluate and Reproduce Data Findings Fast

    Skills you'll gain: Sample Size Determination, Data Strategy, Analytical Skills, Data-Driven Decision-Making, Data Analysis, Analytics, Jupyter, Data Science, Statistical Analysis, Data Collection, Data Mining, Data Management, MLOps (Machine Learning Operations), Research and Design, Version Control, Software Documentation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    INSEAD

    Blockchain Revolution

    Skills you'll gain: Blockchain, Digital Assets, Ledgers (Accounting), Peer Review, FinTech, Intellectual Property, Business Transformation, Financial Inclusion, Business Leadership, Governance, Market Opportunities, Strategic Leadership, Asset Management, Technology Strategies, Digital Transformation, Corporate Sustainability, Business Analysis, Business, Competitive Analysis, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
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    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, Responsive Web Design, Human Centered Design, Design, Web Design and Development, Design Research, Design Thinking, Usability Testing, Prototyping, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
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    5K reviews

    Beginner · Course · 1 - 4 Weeks

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    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

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    U

    University of Minnesota

    Resilience in Children Exposed to Trauma, Disaster and War: Global Perspectives

    Skills you'll gain: Child Welfare, Research, Research Methodologies, Family Support, Working With Children, Trauma Care, Child Development, Social Sciences, Human Development, Cultural Diversity, Culture, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
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    740 reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Michigan

    Real Estate Development: Building Value in Your Community

    Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research

    4.9
    Rating, 4.9 out of 5 stars
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    50 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Modeling Risk and Realities

    Skills you'll gain: Risk Management, Mathematical Modeling, Predictive Modeling, Risk Analysis, Simulation and Simulation Software, Operations Research, Probability Distribution, Data-Driven Decision-Making, Statistical Hypothesis Testing, Statistical Analysis, Microsoft Excel, Spreadsheet Software

    4.6
    Rating, 4.6 out of 5 stars
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    2.2K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • L'entrepreneuriat social: faire son business plan: ESSEC Business School
  • Mindware: Critical Thinking for the Information Age : University of Michigan
  • Critical Reading and Writing Skills with GenAI: The Hong Kong University of Science and Technology
  • Applied Machine Learning in Python: University of Michigan
  • Evaluate and Reproduce Data Findings Fast: Coursera
  • Blockchain Revolution: INSEAD
  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS
  • Resilience in Children Exposed to Trauma, Disaster and War: Global Perspectives: University of Minnesota

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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