• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • J

    Johns Hopkins University

    Generative AI and Symbolic Reasoning

    Skills you'll gain: Generative AI, Large Language Modeling, Responsible AI, Generative Model Architectures, ChatGPT, AI literacy, Artificial Intelligence, LLM Application, Data Ethics, AI Integrations, Fine-tuning, Computational Logic

    4.9 stars, 12 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Cambridge

    Foundations of Corporate Finance

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Analysis, Business Valuation, Capital Budgeting, Financial Statement Analysis, Return On Investment, Corporate Finance, Risk Management, Financial Statements, Corporate Sustainability, Capital Expenditure, Stakeholder Management, Accounting, Cash Flows, Performance Measurement, Equities, Sustainable Business, Key Performance Indicators (KPIs), Corporate Communications

    4.4 stars, 13 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.4 (13) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    ServiceNow Basics: IT Automation & AI-Powered Workflows

    Skills you'll gain: ServiceNow, AI Workflows, Workflow Management, IT Service Management, Process Design, Digital Transformation, AI Enablement, Business Process Automation, Automation, Self Service Technologies, Artificial Intelligence, Service Management, Technical Support and Services, Service Improvement, Operational Efficiency, Incident Management, Event Monitoring, Scalability, Change Management, Performance Analysis

    2.8 stars, 8 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 2.8 (8) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Moving Beyond Basics: Dairy Nutrition and Diet Formulation

    Skills you'll gain: Nutritional Assessment, Nutrition and Diet, Dietetics, Nutrition Care Plans, Food and Beverage

    5 stars, 18 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (18) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    AI-Augmented Decision-Making for Business Leaders

    Skills you'll gain: Business Leadership, Strategic Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Decision Intelligence, Business Strategy, Leadership, Risk Analysis, Artificial Intelligence, Business Risk Management, Risk Mitigation, Culture Transformation, AI Integrations, Stakeholder Communications, Accountability, Communication

    4.8 stars, 19 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Advanced Kubernetes Deployment Strategies and Networking

    Skills you'll gain: Application Deployment, Kubernetes, Network Troubleshooting, Performance Tuning, Network Performance Management, Network Routing, Network Security, Network Planning And Design, Network Administration, Scalability

    3.6 stars, 18 reviews, Advanced, Course, 1 - 4 Weeks

    ★ 3.6 (18) · Advanced · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Human Capital: Teams, Unions, and Change Management

    Skills you'll gain: Human Resources, Human Capital, Human Relations Movement, Employee Relations, Human Resources Management and Planning, Labor Relations, Human Resource Strategy, Diversity Equity and Inclusion Initiatives, Staff Management, Drive Engagement, People Management, Diversity and Inclusion, Team Building, Team Performance Management, Diversity Training, Workplace inclusivity, Diversity Awareness, Change Management, Organizational Change, Team Management

    4.9 stars, 9 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • X

    Xbox

    Digital and Print Media Design

    Skills you'll gain: Typography, Marketing Materials, Marketing Design, Graphic and Visual Design, Graphic Design, Marketing Collateral, Visual Storytelling, Layout Design, Visual Design, User Feedback, Marketing, Brochures, Digital Design, Adobe Photoshop, Adobe Illustrator, Constructive Feedback, Photo Editing, Design Elements And Principles, Drive Engagement, File Management

    4.8 stars, 16 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Gérer les crises de demain

    Skills you'll gain: Crisis Management, Performance Management, Contingency Planning, Business Continuity, Emergency Response, Risk Management, Communication Planning, Organizational Effectiveness, Communication, Communication Strategies, Organizational Development, Decision Making

    4.7 stars, 11 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (11) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • O

    O.P. Jindal Global University

    Conflict Resolution, Negotiations and Crisis Management

    Skills you'll gain: Crisis Management, Negotiation, Mediation, Conflict Management, Diplomacy, Leadership Studies, Leadership, Public Affairs, Organizational Leadership, Emergency Response, Human Services, International Relations, Social Justice, Political Sciences, Governance, Diversity and Inclusion, Needs Assessment, Accountability

    4.9 stars, 10 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Khalifa University

    AI for Executives

    Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, Data Management, AI Personalization, Sales Enablement, Model Deployment, Feature Engineering, Data Governance, Responsible AI, Model Evaluation, AI Integrations, Data Preprocessing, Customer Analysis, Transfer Learning, Customer Data Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Reinforcement Learning, Natural Language Processing

    3.4 stars, 10 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 3.4 (10) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    AI for Customer Experience with Chatbots and Analytics

    Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Analysis, Customer experience improvement, Personalized Campaigns, Customer Engagement, Predictive Analytics, Customer Service, Google Gemini, Customer Insights, Agentic Workflows, Driving engagement, LLM Application, Brand Loyalty, Generative AI Agents, Data-Driven Decision-Making, Artificial Intelligence, Generative AI

    4.4 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…604605606…834

In summary, here are 10 of our most popular brand management courses

  • Generative AI and Symbolic Reasoning: Johns Hopkins University
  • Foundations of Corporate Finance: University of Cambridge
  • ServiceNow Basics: IT Automation & AI-Powered Workflows: Coursera
  • Moving Beyond Basics: Dairy Nutrition and Diet Formulation: University of Illinois Urbana-Champaign
  • AI-Augmented Decision-Making for Business Leaders: Coursera
  • Advanced Kubernetes Deployment Strategies and Networking: LearnQuest
  • Human Capital: Teams, Unions, and Change Management: University of Michigan
  • Digital and Print Media Design: Xbox
  • Gérer les crises de demain: ESSEC Business School
  • Conflict Resolution, Negotiations and Crisis Management: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok