• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Florida

    Human Cloning and Genetic Engineering

    Skills you'll gain: Healthcare Ethics, Gynecology, Maternal Health, Human Development, Health Care Procedure and Regulation, Laboratory Research, Biology, Infectious Diseases, International Relations

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Nutrition and Lifestyle in Pregnancy

    Skills you'll gain: Maternal Health, Prenatal Care, Child Health, Patient Education And Counseling, Clinical Practices, Nutrition Counseling, Preventative Care, Clinical Nutrition, Obstetrics And Gynecology, Nutrition and Diet, Nutrition Education, Dietetics, Food Safety and Sanitation, Medical Science and Research, Chronic Diseases, Endocrinology, Physiology, Life Sciences, Biochemistry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Portfolio and Risk Management

    Skills you'll gain: Portfolio Management, Risk Management, Portfolio Risk, Investment Management, Risk Analysis, Investments, Risk Modeling, Asset Management, Wealth Management, Risk Appetite, Financial Market, Correlation Analysis, Variance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    574 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    Business English for Non-Native Speakers

    Skills you'll gain: Business Writing, Business Correspondence, Interviewing Skills, Business Communication, Case Studies, Business Ethics, Data Visualization, Oral Expression, English Language, Language Competency, Presentations, Target Audience, Report Writing, Writing, Business Analysis, Analysis, Communication Strategies, Verbal Communication Skills, Intercultural Competence, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Positive Psychology

    Skills you'll gain: Positivity, Optimism, Resilience, Compassion, Cognitive flexibility, Personal Development, Growth Mindedness, Emotional Intelligence, Adaptability, Relationship Building, Creativity, Mindfulness, Meditation & Breathwork, Community Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Managing Cash and Credit

    Skills you'll gain: Cash Management, Consumer Lending, Credit Risk, Cash Flows, General Finance, Cost Benefit Analysis, Financial Planning, Market Liquidity, Financial Analysis, Deposit Accounts, Investments, Payment Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment Audiences Effectively

    Skills you'll gain: Target Audience, Email Marketing, Customer Analysis, Marketing Automation, Customer Relationship Management (CRM) Software, Customer Engagement, Campaign Management, Marketing Strategy and Techniques, Loyalty Programs, Driving engagement, Email Automation, Data-Driven Marketing, Customer Insights, Marketing Operations, Customer Retention, Marketing Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Pennsylvania

    Digital Assets: Foundations, Markets, and Regulation

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Financial Systems, Financial Inclusion, Financial Market, Financial Regulations, Capital Markets, Financial Regulation, Payment Systems, Financial Services, Cryptographic Protocols, Asset Management, Market Liquidity, Law, Regulation, and Compliance, Cryptography, Regulatory Requirements, Payment Processing

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Surveys, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Strategic Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Data Collection, Market Analysis, Target Market, Value Propositions, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Information Systems and Business Strategy

    Skills you'll gain: Information Systems, Technology Strategies, Information Technology, Management Information Systems, Business Analysis, IT Management, Process Improvement, Business Technologies, Business Process Reengineering, IT Infrastructure, Organizational Strategy, Business Ethics, Business Solutions, Operating Systems, Process Management, Digital Transformation, Information Privacy, Systems Thinking, Operations Management, Operational Efficiency

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Foundations of Data Structures and Algorithms

    Skills you'll gain: Theoretical Computer Science, Algorithms, Graph Theory, Data Structures, Operations Research, Quantum computing, Public Key Cryptography Standards (PKCS), Cryptography, Computational Thinking, Design Strategies, Cryptographic Protocols, Applied Mathematics, Tree Maps, Encryption, Network Model, Combinatorics, Data Science, Mathematical Software, Computer Science, Python Programming

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    974 reviews

    Advanced · Specialization · 3 - 6 Months

1…616263…459

In summary, here are 10 of our most popular market research courses

  • Human Cloning and Genetic Engineering: University of Florida
  • Nutrition and Lifestyle in Pregnancy: Ludwig-Maximilians-Universität München (LMU)
  • Portfolio and Risk Management: University of Geneva
  • Business and Marketing Strategies: University of London
  • Business English for Non-Native Speakers: The Hong Kong University of Science and Technology
  • Positive Psychology: The University of North Carolina at Chapel Hill
  • Managing Cash and Credit: Pearson
  • Segment Audiences Effectively: Coursera
  • Digital Assets: Foundations, Markets, and Regulation: University of Pennsylvania
  • Estrategia de marketing: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok