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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Database Design, Data Wrangling, Shiny (R Package), Ggplot2, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Interactive Data Visualization, Statistical Analysis, Dashboard, Big Data, Data Analysis, Microsoft Excel, Data Presentation, Analytical Skills, Data Manipulation, Web Scraping

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Align Brand Goals

    Skills you'll gain: Brand Strategy, Marketing Effectiveness, Brand Awareness, Marketing Planning, Strategic Marketing, Brand Management, Marketing Strategies, Business Priorities, Campaign Management, Marketing Analytics, Market Analysis, Strategic Planning, Key Performance Indicators (KPIs), Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Deep Learning, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Project Management

    Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Organizational Structure, Generative AI Agents, Project Planning, Organizational Skills, Agile Methodology, Waterfall Methodology, Cross-Functional Collaboration, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    101K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Productivity Software, Creativity, Verification And Validation, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Market Analysis, Real Time Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM AI Product Manager

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Usability Testing, Product Planning, Commercialization, Generative Adversarial Networks (GANs), Product Strategy, Project Management Life Cycle, OpenAI, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Forecasting, Content Development and Management, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Artificial Intelligence, Data Collection, Deep Learning, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99K reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • IBM Data Analytics with Excel and R: IBM
  • Align Brand Goals: Coursera
  • Leading the Modern Day Business: University of Virginia
  • Generative AI for Sales Professionals: IBM
  • Google UX Design: Google
  • Foundations of Project Management: Google
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
  • What is Social?: Northwestern University
  • Next-Gen Brand Management: Coursera
  • IBM AI Product Manager: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

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Professional Certificates

  • Google AI Certificate
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  • Google Project Management Certificate
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