• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Gamification

    Skills you'll gain: Game Design, Project Design, Driving engagement, Social Impact, Drive Engagement, Employee Engagement, Motivational Skills, Positive Behavior Support, Psychology, Behavioral Economics, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analyst Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Data Analysis, Presentations, Business Research, Job Analysis, Analytical Skills, Writing, Portfolio Management, Oral Expression

    4.7
    Rating, 4.7 out of 5 stars
    ·
    810 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Resilience Skills

    Skills you'll gain: Resilience, Positivity, Optimism, Overcoming Obstacles, Personal Attributes, Cognitive Behavioral Therapy, Relationship Building, Self-Awareness, Stress Management, Composure, Growth Mindedness, Adaptability, Cognitive flexibility, Meditation & Breathwork, Mindfulness, Recognizing Others, Communication, Mental and Behavioral Health

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Entrepreneurship, Risk Management, Risk Analysis, New Product Development, Business Strategies, Value Propositions, Brainstorming, Competitive Analysis, Business Modeling, Product Development, Customer Analysis, Customer Insights, Needs Assessment, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    Olay

    Introduction to Cosmetic Science and Ingredients

    Skills you'll gain: Laboratory Experience, Quality Control, Statistical Process Controls, Laboratory Procedures, Laboratory Testing, Ideation, Market Analysis, Good Manufacturing Practices, Product Quality (QA/QC), Feasibility Studies, Chemistry, Quality Assurance, Regulatory Compliance, Performance Testing, Customer Insights, Experimentation, Biochemistry, Safety Standards, Ethical Standards And Conduct, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    584 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Investment Ethics and Performance Standards

    Skills you'll gain: Ethical Standards And Conduct, Business Ethics, Decision Making, Performance Reporting, Record Keeping, Investment Management, Compliance Reporting, Law, Regulation, and Compliance, Client Services, Strategic Decision-Making, Compliance Management, Portfolio Management, Finance, Financial Market, Regulatory Compliance, Dealing With Ambiguity, Conflict Management, Research, Application Performance Management, Design

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    McMaster University

    Finance for Everyone

    Skills you'll gain: Peer Review, Finance, Financial Market, Financial Analysis, Financial Systems, Securities (Finance), Project Finance, Cash Flows, Financial Modeling, Capital Markets, General Finance, Financial Trading, Investments, Derivatives, Investment Management, Business Valuation, Financial Policy, Loans, User Feedback, Project Documentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Foundations of Strategic Marketing and Leadership

    Skills you'll gain: Marketing Planning, Strategic Marketing, Campaign Planning, Marketing Management, Target Market, Consumer Behaviour, Strategic Leadership, Marketing Strategies, Customer experience improvement, Marketing Strategy and Techniques, Value Propositions, Business Leadership, Marketing Effectiveness, Customer experience strategy (CX), Organizational Leadership, Marketing Psychology, Leadership and Management, Strategic Planning, Decision Making, Consumer Lending

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    S

    S.P. Jain Institute of Management and Research

    Business Intelligence & Analytics

    Skills you'll gain: Business Analytics, Business Intelligence, Analytics, Supervised Learning, Regression Analysis, Customer Analysis, Applied Machine Learning, Data Mining, Advanced Analytics, Dimensionality Reduction, Analytical Skills, Marketing Analytics, Target Market, Data-Driven Decision-Making, Classification And Regression Tree (CART), Analysis, Predictive Analytics, Business Analysis, Predictive Modeling, Data-Driven Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Product Management, Product Development, Financial Statements, Product Design, Financial Statement Analysis, Prototyping, Competitive Analysis, Agile Product Development, Value Propositions, Financial Reporting, Proposal Development, Proposal Writing, Team Performance Management, Innovation, Financial Accounting, Corporate Finance, Financial Acumen, Target Market, Ideation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
    ·
    731 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Revisão Sistemática e Meta-análise

    Skills you'll gain: Data Synthesis, Data Collection, Science and Research, Scientific Methods, Research, Research Design, Research Reports, Research Methodologies, General Science and Research, Quantitative Research, Peer Review, Statistical Methods, Data Quality, Report Writing, Statistical Analysis, Qualitative Research, Conflict Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.1K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Sequences, Time Series and Prediction

    Skills you'll gain: Tensorflow, Recurrent Neural Networks (RNNs), Time Series Analysis and Forecasting, Applied Machine Learning, Convolutional Neural Networks, Deep Learning, Predictive Modeling, Data Preprocessing, Artificial Neural Networks, Machine Learning Methods, Forecasting, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Intermediate · Course · 1 - 4 Weeks

1…636465…459

In summary, here are 10 of our most popular market research courses

  • Gamification: University of Pennsylvania
  • Data Analyst Career Guide and Interview Preparation: IBM
  • Positive Psychology: Resilience Skills: University of Pennsylvania
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
  • Introduction to Cosmetic Science and Ingredients: Olay
  • Investment Ethics and Performance Standards: EDUCBA
  • Finance for Everyone: McMaster University
  • Foundations of Strategic Marketing and Leadership: Sage Publications
  • Business Intelligence & Analytics: S.P. Jain Institute of Management and Research
  • Product Ideation, Design, and Management: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok