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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Search Engine Optimization and Content Strategy

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, Web Content, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GA Goal Tracking & Setup

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate AI Lead Nurturing & CLV Analysis

    Skills you'll gain: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Go To Market Strategy, Marketing Communications, New Business Development, Customer Insights, Market Opportunities

    4.8
    Rating, 4.8 out of 5 stars
    ·
    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Web Analytics, Customer Engagement, Technical Communication, Campaign Management, Analysis, Strategic Marketing, Performance Metric, Business Metrics, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI, LLM Application, Productivity, AI Personalization, AI Enablement, OpenAI, Artificial Intelligence, Large Language Modeling, Anthropic Claude, Expense Management, Creativity, Verification And Validation, Travel Arrangements, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Target Demographics: Boost Purchase Velocity

    Skills you'll gain: A/B Testing, Google Analytics, Customer Insights, Marketing Analytics, Target Audience, Digital Advertising, Online Advertising, Social Media Campaigns, Advertising Campaigns, Performance Measurement, Business Metrics, Key Performance Indicators (KPIs), Consumer Behaviour, AI Enablement, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Real Time Data, Social Media Content, Social Media, Social Media Marketing, Big Data, Crisis Management, Analytics, Content Marketing, Social Media Strategy, Text Mining, Data-Driven Decision-Making, Competitive Analysis, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

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1…656667…401

In summary, here are 10 of our most popular marketing analytics courses

  • Search Engine Optimization and Content Strategy: Coursera
  • GA Goal Tracking & Setup: Coursera
  • Automate AI Lead Nurturing & CLV Analysis: Coursera
  • 市场营销概论 (中文版): University of Pennsylvania
  • Digital Campaign Management & Optimization: Coursera
  • Compare User Behavior with Segments: Coursera
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
  • Target Demographics: Boost Purchase Velocity: Coursera
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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