• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • É

    École Polytechnique Fédérale de Lausanne

    Big Data Analysis with Scala and Spark (Scala 2 version)

    Skills you'll gain: Apache Spark, Scala Programming, Apache Hadoop, Big Data, Data Manipulation, Distributed Computing, Data Processing, Performance Tuning, SQL, Data Transformation, Network Performance Management, Data Persistence, Data Analysis, Programming Principles

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Arizona State University

    Curiosity: A Necessary Ingredient for Successful Innovation

    Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills

    4.8 stars, 12 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (12) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    AI Wellness Tools, Behavior Tracking & Personal Goals

    Skills you'll gain: Prompt Engineering, Mindfulness, AI literacy, AI Personalization, Smart Goals, Positivity, Self-Awareness, Meditation & Breathwork, Anthropic Claude, Emotional Intelligence, Decision Making, Consumer Behaviour, Stress Management, Personal Development, Decisiveness, Customer Analysis, Goal Setting, Health And Wellness Coaching, Data Ethics, Behavioral Management

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • B

    Banco Interamericano de Desarrollo

    Riesgos de desastres en proyectos de infraestructura

    Skills you'll gain: Risk Analysis, Project Risk Management, Risk Management, Mitigation, Risk Management Framework, Analysis, Risk Mitigation, Crisis Management, Disaster Recovery, Hazard Analysis, Climate Change Adaptation, Project Management, Economics, Policy, and Social Studies, Vulnerability, Economic Development

    4.8 stars, 25 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Hedge Fund Strategies: Analyze, Evaluate & Apply

    Skills you'll gain: Investment Management, Performance Measurement, Portfolio Management, Performance Metric, Performance Analysis, Investments, Portfolio Risk, Benchmarking, International Finance, Risk Management, Financial Regulation, Analysis, Strategic Decision-Making, Case Studies, Business, Decision Making, Time Series Analysis and Forecasting

    4.5 stars, 19 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (19) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Design and Apply Generative AI for HR Performance

    Skills you'll gain: Prompt Engineering, ChatGPT, Data Ethics, Responsible AI, Generative AI, Generative Model Architectures, Human Resources Management and Planning, HR Tech, Talent Recruitment, Human Resource Strategy, AI Product Strategy, AI Personalization, AI Integrations, People Analytics, AI literacy, AI Enablement, Ethical Standards And Conduct, Risking, Performance Analysis, Performance Metric

    5 stars, 20 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 5 (20) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alfaisal University | KLD

    إدارة الثروات | Wealth Management

    Skills you'll gain: Wealth Management, Asset Management, Financial Planning, Financial Services, Financial Management, Asset Protection, Client Services

    4.9 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Création D'Identité Visuelle En Utilisant Canva

    Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Marketing Collateral, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, File Management, Multimedia

    4.4 stars, 7 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (7) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google Cloud

    Observability in Google Cloud

    Skills you'll gain: Application Performance Management, Google Cloud Platform, Prometheus (Software), Network Monitoring, Network Performance Management, Cloud Management, Network Analysis, System Monitoring, Virtual Networking, Load Balancing

    4.4 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (9) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    Introduction to Database Migration

    Skills you'll gain: Database Management Systems, Data Migration, Database Management, Database Software, Databases, Amazon Web Services, Cloud Platforms, Cloud Technologies, Data Import/Export, Cloud Applications

    4.9 stars, 16 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (16) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • P

    Packt

    Learn Selenium WebDriver with Java

    Skills you'll gain: Selenium (Software), Java Programming, Java, Object Oriented Programming (OOP), Object Oriented Design, Eclipse (Software), File I/O, File Management, Cascading Style Sheets (CSS), Extensible Markup Language (XML), Test Automation, Extensible Languages and XML, Computer Programming, Development Environment, Integrated Development Environments, Software Testing, Test Script Development, Test Case, Test Execution Engine, Data Structures

    4.6 stars, 7 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (7) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Target Audience, Brand Awareness, Marketing, Digital Advertising, Market Opportunities, Online Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, MarTech, Business Strategy, Business

    3.7 stars, 6 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 3.7 (6) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…672673674…834

In summary, here are 10 of our most popular brand management courses

  • Big Data Analysis with Scala and Spark (Scala 2 version): École Polytechnique Fédérale de Lausanne
  • Curiosity: A Necessary Ingredient for Successful Innovation: Arizona State University
  • AI Wellness Tools, Behavior Tracking & Personal Goals: Coursera
  • Riesgos de desastres en proyectos de infraestructura: Banco Interamericano de Desarrollo
  • Hedge Fund Strategies: Analyze, Evaluate & Apply: EDUCBA
  • Design and Apply Generative AI for HR Performance: EDUCBA
  • إدارة الثروات | Wealth Management: Alfaisal University | KLD
  • Création D'Identité Visuelle En Utilisant Canva: Coursera
  • Observability in Google Cloud: Google Cloud
  • Introduction to Database Migration: Amazon Web Services

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok