• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Master The Art of Digital Marketing with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic Design, Aesthetics, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Social Media Marketing with ChatGPT & Gemini

    Skills you'll gain: Content Scheduling, Driving engagement, Social Media Content, Google Gemini, Social Media Marketing, Customer Engagement, Social Media, Social Media Management, Social Media Strategy, ChatGPT, Marketing Automation, Content Creation, Content Strategy, Online Advertising, Copywriting, Search Engine Optimization, Keyword Research, Writing, Web Analytics and SEO, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    AI for Business: Branding, Creative Content, and Marketing

    Skills you'll gain: Visual Storytelling, AI powered creativity, Prompt Patterns, AI Workflows, Multimodal Prompts, Photo/Video Production and Technology, Prompt Engineering Tools, Education Software and Technology, Cinematography, AI literacy, AI Integrations, Ideation, Blogs, LLM Application, Graphic and Visual Design, Scripting, Graphic Design, Color Theory, Color Matching, Marketing

    3.8
    Rating, 3.8 out of 5 stars
    ·
    67 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, AI Personalization, Digital Marketing Tools, Data-Driven Marketing, Customer Analysis, Marketing Automation, Digital Marketing, Marketing Strategies, Big Data, Customer Insights, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Digital Marketing, Data-Driven Marketing, Performance marketing, Marketing Planning, Marketing Analytics, Data Visualization Software, Key Performance Indicators (KPIs), Consumer Behaviour, Performance Measurement, Target Market, Customer Insights, Data Analysis, Journey Mapping, Unsupervised Learning, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    CMO Excellence: Leading Marketing Teams for Impact

    Skills you'll gain: Data-Driven Marketing, Marketing Operations, Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Strategic Leadership, Leadership Development, Business Leadership, MarTech, Marketing Management, Brand Marketing, Marketing Planning, Initiative and Leadership, Brand Strategy, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Budgets, Marketing Planning, Marketing Strategies, Campaign Planning, Data-Driven Marketing, Marketing Effectiveness, Budgeting, Customer Analysis, Journey Mapping, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Introducción al Marketing de Redes Sociales con Visme

    Skills you'll gain: Advertising, Social Media Marketing, Social Media Content, Social Media Strategy, Social Media, Instagram, Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Lining, Product Planning, Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Product Development, Product Flow Diagram, Performance Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Y

    Yunus Social Business Fund Bengaluru

    Strategy and Finance for the lifecycle of a Social Business

    Skills you'll gain: Cash Flows, Financial Market, Cash Flow Forecasting, Financial Analysis, Stakeholder Management, Social Impact, Business Valuation, Risk Analysis, Decision Making, Return On Investment, Stakeholder Engagement, Finance, Risk Management Framework, Strategic Decision-Making, Sustainable Development, Cost Benefit Analysis, Financial Acumen, Capital Markets, Portfolio Risk, Economics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 3 - 6 Months

1…717273…536

In summary, here are 10 of our most popular marketing strategy courses

  • Master The Art of Digital Marketing with Canva: Coursera
  • AI Social Media Marketing with ChatGPT & Gemini: LearnKartS
  • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • AI for Business: Branding, Creative Content, and Marketing: Skillshare
  • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
  • Marketing e o Consumidor no Ambiente Digital: Fundação Instituto de Administração
  • CMO Excellence: Leading Marketing Teams for Impact: Coursera
  • Analyze and Create Your AI Marketing Plan: Coursera
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Introducción al Marketing de Redes Sociales con Visme: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok