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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    Edureka

    Applied Analytics Engineering and Visualization with dbt

    Skills you'll gain: Data Storytelling, Data Engineering, Data Presentation, Key Performance Indicators (KPIs), Dashboard Creation, Dashboard, Business Analytics, Business Intelligence, Data Integration, Extract, Transform, Load, Performance Analysis, Business Intelligence Software, Data Transformation, SQL, Dependency Analysis, Model Optimization, Data Integrity, Automation, Data Management, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Web Presence, Brand Awareness, Marketing Effectiveness, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education, Civil Law, Case Law

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Analytics with Skills.AI: Create Data Visualizations

    Skills you'll gain: Infographics, Data Presentation, Interactive Data Visualization, Data Visualization, Generative AI, AI Enablement, Analytics, Artificial Intelligence, Data Visualization Software, Data Analysis, Business Reporting, Data Science

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SAS

    Exploring and Visualizing Data in SAS Visual Analytics

    Skills you'll gain: SAS (Software), Forecasting, Spatial Data Analysis, Data Visualization Software, Data Mapping, Interactive Data Visualization, Time Series Analysis and Forecasting, Trend Analysis, Predictive Analytics, Geospatial Mapping, Data Analysis, Geospatial Information and Technology, Data Wrangling, Geographic Information Systems, Advanced Analytics, Analytics, Data Transformation, Statistical Programming

    4.8
    Rating, 4.8 out of 5 stars
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    223 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Advanced Analytics & AI Optimization with Microsoft Fabric

    Skills you'll gain: Power BI, Microsoft Copilot, Model Optimization, Data Lakes, Data Architecture, Process Optimization, Enterprise Modeling, Process Improvement and Optimization, Real Time Data, Data Modeling, AI Integrations, Performance Tuning, Machine Learning Software, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media and Influencer Marketing

    Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, AI powered creativity, Personalized Campaigns, Trend Analysis, Social Media Analytics, Social Media, Social Media Management, Content Performance Analysis, Instagram, Social Media Content, Content Creation, Prompt Engineering Tools, Drive Engagement, Driving engagement, Automation, Creativity, Analytics

    4.9
    Rating, 4.9 out of 5 stars
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    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Dashboard, Extract, Transform, Load, Data Storytelling, Data Visualization, Dashboard Creation, Database Design, Presentations, Data Presentation, Descriptive Statistics, IBM DB2, Business Intelligence, Data Visualization Software, Statistical Hypothesis Testing, Tableau Software, Relational Databases, Database Systems, Statistical Visualization, IBM Cognos Analytics, Interactive Data Visualization, Excel Formulas

    4.7
    Rating, 4.7 out of 5 stars
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    16K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing with Pictory.AI: Create and Edit Videos

    Skills you'll gain: Video Editing, Video Production, Content Creation, Content Marketing, Brand Marketing, Editing, Marketing, Storytelling, Multimedia, Branding, Generative AI, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Design Thinking and Predictive Analytics for Data Products

    Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Predictive Analytics, Data Manipulation, Statistical Machine Learning, Classification Algorithms, Machine Learning Methods, Statistical Modeling, Design Thinking, Scikit Learn (Machine Learning Library), Data Cleansing, Model Training, Regression Analysis, Data Processing, Model Optimization, Tensorflow, Logistic Regression

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Pitching, Marketing and Sales For Startups

    Skills you'll gain: Value Propositions, Oral Expression, Selling Techniques, Digital Media Strategy, Social Media Strategy, Presentations, Storytelling, Goal Setting, Marketing Strategies, Sales Strategy, Entrepreneurship, Data-Driven Decision-Making, Customer Insights, Marketing Strategy and Techniques, Prospecting and Qualification, New Business Development, Brand Strategy, Business Communication, Customer Analysis, User Research

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Real-Time Data Pipelines & Analytics on AWS

    Skills you'll gain: AWS Kinesis, Amazon Redshift, Real Time Data, Data Pipelines, Serverless Computing, Amazon Web Services, Extract, Transform, Load, Apache Spark, Apache Airflow, Data Processing, Interactive Data Visualization, Analytics, Data Transformation, Data Security, Scalability

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
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