• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Monetary Measures, Economic Output and Corporate Profits

    Skills you'll gain: Business Economics, Economics, Gross Profit, Financial Acumen, Fiscal Management, Financial Policy, Corporate Finance, Financial Systems, Governmental Accounting, Operating Cost, Securities (Finance), Financial Market, Banking, Market Dynamics, Consumer Behaviour, Forecasting

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Skills for Working as an AWS Cloud Consultant

    Skills you'll gain: Professional Networking, Professional Development, Leadership Development, Relationship Building, Business Consulting, Relationship Management, Consulting, Leadership, Trustworthiness, Amazon Web Services, Adaptability, Analytical Skills, Branding, Project Management, Brand Management, Critical Thinking, Problem Solving, Business Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Marketing Communications, Social Media Analytics, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Transformation, Digital Communications, Marketing Automation, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    VLSI chip design with CPS for Industrial Applications

    Skills you'll gain: Embedded Systems, Embedded Software, Automation Engineering, Robotics, Control Systems, Machine Controls, Electronic Systems, Industrial Engineering, Internet Of Things, Automation, Vibrations, Electronic Hardware, C (Programming Language), Power Electronics, Peripheral Devices, Electronics, Medical Equipment and Technology, Wireless Networks, Medical Devices, Electric Power Systems

    4.4
    Rating, 4.4 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Beer Quality: Freshness

    Skills you'll gain: Production Process, Process Control, Chemistry, Biochemistry, Consumer Behaviour, Laboratory Testing, Analytical Chemistry, Analytical Testing, Experimentation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Competitive Intelligence, Customer Insights, Business Development, Market Opportunities, Business Strategies, Target Audience, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Digital Marketing Specialists

    Skills you'll gain: Generative AI, Data-Driven Marketing, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Branding, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    50 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Sourcing Excellence

    Skills you'll gain: Supply Chain, Supply Chain Management, Supply Management, Strategic Sourcing, Supply Chain Systems, Forecasting, Demand Planning, Supply Chain Planning, Materials Management, Procurement, Supplier Relationship Management, Supplier Management, Purchasing, Financial Forecasting, Inventory Management System, Process Improvement, Accounts Payable, Working Capital, Cash Management, Supplier Quality Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    35 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Kafka Architecture and Internals

    Skills you'll gain: Apache Kafka, Apache, Data Pipelines, Distributed Computing, Scalability, File Systems, Data Store, Live Streaming, Data Persistence, File I/O, Data Storage Technologies, Command-Line Interface, Data Maintenance, Data Storage, Network Monitoring, File Management, Records Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Marketing no mundo digital

    Skills you'll gain: Marketing, MarTech, Marketing Channel, Digital Marketing Tools, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Promotions and Campaigns, Product Development, Market Dynamics, Consumer Behaviour, New Product Development, E-Commerce, Innovation, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Managing Conflict

    Skills you'll gain: Conflict Management, Emotional Intelligence, De-escalation Techniques, Empathy & Emotional Intelligence, Communication Strategies, Interpersonal Communications, Empathy, Communication, Verbal Communication Skills, Behavior Management, Self-Awareness, Concision

    4.4
    Rating, 4.4 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Driven Brand Management: Learnings from FANG and FMCG

    Skills you'll gain: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI

    Intermediate · Specialization · 3 - 6 Months

1…767778…148

In summary, here are 10 of our most popular consumer behavior courses

  • Monetary Measures, Economic Output and Corporate Profits: Interactive Brokers
  • Skills for Working as an AWS Cloud Consultant: Amazon Web Services
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
  • VLSI chip design with CPS for Industrial Applications: L&T EduTech
  • Beer Quality: Freshness: University of California, Davis
  • Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs: Goldman Sachs
  • GenAI for Digital Marketing Specialists: Coursera
  • Sourcing Excellence: Rutgers the State University of New Jersey
  • Kafka Architecture and Internals: LearnKartS
  • Marketing no mundo digital: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok