Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding
Mixed · Course · 1 - 3 Months

Skills you'll gain: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: User Research, Data Cleansing, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Keyword Research, Generative AI, Search Engine Optimization, Content Strategy, AI Workflows, Digital Marketing
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Account Management, Consultative Selling, Selling Techniques, Business Risk Management, Upselling, Business Metrics, Business Communication, Overcoming Objections, Sales Process, Solution Selling, Business Transformation, Virtual Teams, Customer Engagement, Strategic Thinking, Stakeholder Engagement, Innovation, Strategic Communication, Stakeholder Analysis, Value Propositions, Business Analytics
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Database Management, Data Warehousing, Data Governance, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming
Beginner · Specialization · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Generative AI, AI Product Strategy, Brand Strategy, Content Creation, Business Communication, Storytelling, Media Production, Brand Awareness, Social Media Content, Digital Design, Business Ethics, Marketing Communications, Creative Thinking, Influencing, Business Transformation, Entrepreneurship, Creative Problem-Solving, Media and Communications, Customer Engagement, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, Transfer Learning, PyTorch (Machine Learning Library), Model Evaluation, Computer Vision, Retrieval-Augmented Generation, Unsupervised Learning, Generative Model Architectures, Generative AI, PySpark, Vision Transformer (ViT), Keras (Neural Network Library), LLM Application, Supervised Learning, Vector Databases, Machine Learning, Python Programming, Data Science
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Facebook, Target Audience, Online Advertising, Digital Advertising, Advertising, Advertising Campaigns, Social Media Campaigns, Paid media, Campaign Management, Social Media, Performance marketing, Social Media Management, Bidding, A/B Testing, Lead Generation, Customer Engagement, Brand Awareness
Mixed · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Social Media, Brand Loyalty, Customer Retention, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Relationship Building, Marketing Planning, Digital Marketing, Content Creation, User Feedback, Process Optimization, Content Strategy, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Data Architecture, Robotics, Business Logic, Leadership
Beginner · Specialization · 1 - 3 Months