Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Microsoft
Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Business Analysis, Project Management, Stakeholder Analysis, Analysis, Risk Management, Microsoft Power Platform, Problem Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Data-Driven Marketing, Marketing Automation, Digital Transformation, Marketing Strategies, Marketing, Innovation, Digital Brand Strategy, Marketing Effectiveness, Digital Marketing, MarTech, Culture Transformation, Business Transformation, Customer experience strategy (CX), Customer Engagement, Automation, Business Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Anthropic Claude, Business Intelligence, Data Presentation, Data Visualization, Data Storytelling, Trend Analysis, Sales Presentations, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategies, Business Strategy, Business Analysis, LLM Application
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Marketing Planning, Digital Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Marketing Communications, Target Market, Marketing Analytics, Digital Transformation
Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Predictive Analytics, Patient Safety, Patient-centered Care, Clinical Leadership, Care Management, Nursing and Patient Care, Health Care, Data-Driven Decision-Making, Data Storytelling, Health Care Administration, Health Technology, Data Collection, Business Leadership, Data Analysis, Healthcare Industry Knowledge, Applied Machine Learning, Machine Learning, Safety Standards
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Responsible AI, Large Language Modeling, LangChain, Data Ethics, AI Personalization, Personalized Campaigns, LLM Application, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Transfer Learning, Customer Insights, Digital Marketing, Data Science
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Stored Procedure, MySQL Workbench, SQL, Data Cleansing, Data-Driven Decision-Making, MySQL, Exploratory Data Analysis, Database Design, Data Presentation, Data Manipulation, Data Integration, Relational Databases, Data Import/Export, Database Management, Query Languages, Database Software, Report Writing, GitHub, Performance Tuning, Jupyter
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Visual Storytelling, AI powered creativity, Prompt Patterns, AI Workflows, Multimodal Prompts, Photo/Video Production and Technology, Prompt Engineering Tools, Education Software and Technology, Cinematography, AI literacy, AI Integrations, Ideation, Blogs, LLM Application, Graphic and Visual Design, Scripting, Graphic Design, Color Theory, Color Matching, Marketing
Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Predictive Analytics, Patient Safety, Patient Flow, Patient-centered Care, Hospital Experience, Healthcare Project Management, Clinical Leadership, Pain Management, Nursing and Patient Care, Care Management, Health Care, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Nursing Management, Value-Based Care, Healthcare Industry Knowledge, Health Technology, Data Science, Machine Learning
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Marketing Psychology, Consumer Behaviour, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Branding, Brand Awareness, Data-Driven Marketing, Brand Strategy, Decision Making, Product Strategy, Sensory Systems Analysis, Behavioral Economics, Business-To-Consumer, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Predictive Modeling, SAS (Software), Predictive Analytics, Decision Intelligence, Responsible AI, Analytics, Data Analysis, Business Analytics, Data-Driven Decision-Making, Team Oriented, Exploratory Data Analysis, Data Management, Data Visualization Software, Process Design, Data Access, Data Processing, Dataflow
Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Business Analytics, Analytics, Advanced Analytics, Strategic Decision-Making, Big Data, Decision Making, Analytical Skills, Dashboard, Data Management, Data Analysis, Data Collection, Emerging Technologies, Organizational Effectiveness, Leadership and Management, Law, Regulation, and Compliance, Data Security, Information Privacy
Beginner · Course · 1 - 3 Months