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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Sage Publications

    The Sage Handbook of Social Media Marketing

    Skills you'll gain: Social Media Strategy, Consumer Behaviour, Social Media Marketing, Digital Media Strategy, Social Media, Global Marketing, Paid media, Social Media Management, Social Media Analytics, Big Data, Social Media Campaigns, Social Media Content, Service Recovery, Marketing, Social Network Analysis, Marketing Communications, Market Research, Business-To-Consumer, Marketing Management, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Optimize Your Marketing Pipeline with AI

    Skills you'll gain: Conversion Funnel Analysis, Customer Relationship Management (CRM) Software, Growth Strategies, Process Improvement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Madecraft

    Using Neuroscience to Improve Your Marketing

    Skills you'll gain: Marketing Psychology, Consumer Behaviour, Marketing Effectiveness, Marketing Strategies, Strategic Marketing, Branding, Brand Awareness, Data-Driven Marketing, Brand Strategy, Decision Making, Product Strategy, Sensory Systems Analysis, Behavioral Economics, Business-To-Consumer, A/B Testing

    Beginner · Course · 1 - 3 Months

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    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Market Analysis, Sales Process, Market Intelligence, Closing (Sales), Customer Relationship Management (CRM) Software, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
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    130 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Generative AI for Marketing: Advanced & Responsible

    Skills you'll gain: Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, Generative Adversarial Networks (GANs), Responsible AI, Large Language Modeling, LangChain, Data Ethics, AI Personalization, Personalized Campaigns, LLM Application, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR), Transfer Learning, Customer Insights, Digital Marketing, Data Science

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Sales Analysis with Claude: Data Driven Sales Analytics

    Skills you'll gain: Anthropic Claude, Business Intelligence, Data Presentation, Data Visualization, Data Storytelling, Trend Analysis, Sales Presentations, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategies, Business Strategy, Business Analysis, LLM Application

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Fundação Instituto de Administração

    Marketing e o Consumidor no Ambiente Digital

    Skills you'll gain: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Data-Driven Marketing, Marketing, Digital Brand Strategy, Digital Marketing, Customer Analysis, Digital Marketing Campaigns, Communication Planning, Integrated Marketing Communications, Marketing Planning, Digital Analysis, Consumer Behaviour, Content Marketing, Customer Insights, Marketing Communications, Target Market, Marketing Analytics, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
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    12 reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Apply Data Analytics Using SPSS Modeler Workflows

    Skills you'll gain: Dashboard Creation, Dashboard, Data Transformation, Advanced Analytics, Data Wrangling, Statistical Machine Learning, Data Manipulation, SPSS (Software), Analytics, Data Presentation, Data Preprocessing, Data Analysis, Business Analytics, Statistical Analysis, Statistical Modeling, Predictive Analytics, Data Storytelling, SPSS, Dataflow, Process Design

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Master The Art of Digital Marketing with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic Design, Aesthetics, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    John Wiley & Sons

    Using Predictive Analytics for Healthcare Safety & Quality

    Skills you'll gain: Predictive Analytics, Patient Safety, Patient-centered Care, Clinical Leadership, Care Management, Nursing and Patient Care, Health Care, Data-Driven Decision-Making, Data Storytelling, Health Care Administration, Health Technology, Data Collection, Business Leadership, Data Analysis, Healthcare Industry Knowledge, Applied Machine Learning, Machine Learning, Safety Standards

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Analyze Data Using Essential Statistics for Analytics

    Skills you'll gain: Sampling (Statistics), Data Literacy, Statistical Visualization, Data Visualization, Data Analysis, Descriptive Statistics, Box Plots, Statistics, Plot (Graphics), Statistical Methods, Data Analysis Software, Statistical Analysis, Probability & Statistics, Statistical Programming, Data Visualization Software, Business Analytics, Statistical Software, Data Presentation, Exploratory Data Analysis, Analytics

    Beginner · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Mastering Marketing & PR Plans for Business Growth

    Skills you'll gain: Marketing Planning, Marketing and Public Relations, Campaign Planning, Marketing Strategies, Marketing Effectiveness, Target Audience, Content Marketing, Data-Driven Marketing, Strategic Marketing, Marketing Communications, Thought Leadership, Content Creation, Target Market, Persona Development, Social Media, Business Marketing, Public Relations, Business, Digital Marketing, Web Analytics and SEO

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

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