Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Michigan
Skills you'll gain: Contract Negotiation, Negotiation, Price Negotiation, Mediation, Arbitration, Communication, Business Communication, Intercultural Competence, Conflict Management, Cultural Responsiveness, Cultural Sensitivity, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Planning, Constructive Feedback, Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Responsible AI, Generative Model Architectures, Product Development, Innovation, Product Roadmaps, Product Planning, Machine Learning Methods, Commercialization, Generative Adversarial Networks (GANs), Generative AI Agents, Prompt Engineering Tools, Product Strategy, Artificial Intelligence
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, LLM Application, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Content Creation, Marketing Analytics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Vibe coding, AI powered creativity, Debugging, Prompt Patterns, Brainstorming, Planning, Visual Storytelling, Generative AI, Data Wrangling, Data Analysis, Content Creation, Presentations, AI literacy, Responsible AI, Business Communication, Artificial Intelligence, Data Visualization, Research, Project Management, Machine Learning
Beginner · Professional Certificate · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Machine Learning Methods, Data Mining, Generative AI Agents, Generative AI, Prompt Patterns, Generative Model Architectures, Prompt Engineering Tools, AI Product Strategy, Decision Intelligence, Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Analysis, Data Science, Data Architecture, Leadership
Beginner · Specialization · 1 - 3 Months

University of Virginia
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, IT Management, Product Development, Technology Strategies, Agile Product Development, Innovation, Creativity, Strategic Thinking, Thought Leadership, Information Technology, Business Strategy, Leadership and Management, Marketing, Storytelling
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT
Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI Agents, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, Context Engineering, AI powered creativity, Artificial Intelligence, Expense Reports, Communication, Planning, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Data Wrangling, Exploratory Data Analysis, Database Design, Ggplot2, Data Presentation, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Data Collection, Interactive Data Visualization, Predictive Modeling, Statistical Analysis, Microsoft Excel, Analytical Skills, R (Software), Excel Formulas, Data Cleansing, Data Manipulation
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months