Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

National Taiwan University
Skills you'll gain: Operations Research, Mathematical Modeling, Applied Mathematics, Business Modeling, Industrial Engineering, Model Optimization, Operations Management, Business Analytics, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Portfolio Management, Facility Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Market Share, Market Analysis, Data Visualization, Competitive Analysis, Data Presentation, Market Intelligence, Market Data, Market Research, Competitive Intelligence, Data Storytelling, Market Opportunities, Data-Driven Decision-Making, Strategic Thinking, Strategic Decision-Making, Risk Management Framework, Regulatory Compliance, Trend Analysis, Business Risk Management, Risk Analysis, Due Diligence
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Market Research, Survey Creation, Data Synthesis, Business Research, Data-Driven Decision-Making, Research Reports, Customer Insights, Research Methodologies, User Feedback, Consumer Behaviour, Data Literacy, Data Storytelling, Research Design, Data Presentation, Product Strategy, Product Improvement, Data Analysis, Data Collection, Data Visualization
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Strategic Marketing, Product Planning, Product Strategy, Strategic Communication, Brand Awareness, Marketing Strategy and Techniques, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Social Media Analytics, Communication Planning, Marketing Effectiveness, Marketing Analytics, Data-Driven Marketing, Social Media, Content Performance Analysis, Marketing Strategies, Marketing, Web Presence, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Target Market, Strategic Marketing, Target Audience, Marketing, Market Opportunities, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Customer Analysis, Marketing Psychology, Value Propositions, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour, Product Promotion
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), Qualitative Research, User Interface (UI) Design, Surveys, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Data-Driven Marketing, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Return On Investment, Search Engine Marketing, Forecasting, Google Ads, Campaign Planning, Target Audience, Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Market Opportunities, Strategic Thinking, Business Strategy, New Business Development, Market Analysis, Business Analysis Tools, Business Analysis, Ideation, Entrepreneurship, Business Modeling, Analysis, Innovation, Business Research, Growth Strategies
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Institutional Review Board (IRB), Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Experimentation, Neurology, Informed Consent, Market Research, Marketing, Analysis, Data Analysis
Intermediate · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Analytics, Data Analysis, Digital Brand Strategy, Digital Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Data Quality, Probability & Statistics, Statistical Methods, Exploratory Data Analysis, Logistic Regression, Market Research, Return On Investment
Beginner · Course · 1 - 4 Weeks