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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Machine Learning Methods, Data Mining, Generative AI Agents, Generative AI, Prompt Patterns, Generative Model Architectures, Prompt Engineering Tools, AI Product Strategy, Decision Intelligence, Big Data, Information Architecture, Strategic Decision-Making, Cloud Computing, Data Analysis, Data Science, Data Architecture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Develop Effective Messaging Strategies

    Skills you'll gain: Content Performance Analysis, Marketing Effectiveness, Marketing Strategies, Campaign Planning, Conversion Funnel Analysis, Campaign Management, Data-Driven Marketing, User Feedback, Marketing Communications, Product Marketing, Marketing Analytics, Performance Analysis, Digital Marketing, Performance Measurement, Marketing Design, Target Audience, Driving engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Pharmaceutical Sales, Pharmacology, Regulatory Affairs, Pharmaceutical Terminology, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Biotechnology, Portfolio Management, Bioinformatics, Strategic Partnership, Medical Science and Research, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Brand-Driven Sales: Influence Buyers And Grow Revenue

    Skills you'll gain: Rapport Building, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Brand Marketing, Sales Management, Persuasive Communication, Customer Advocacy, Brand Strategy, Sales Strategy, Selling Techniques, Brand Management, Sales, Customer Retention, Customer experience improvement, Consultative Selling, Revenue Management, Storytelling, Customer Insights, Customer Service

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social and Multimedia Content Creation

    Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Content Creation, Social Media Content, Multimedia, Cross-Channel Marketing, Marketing Channel, Content Marketing, Web Content, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Storytelling, Infographics, Graphic and Visual Design, Video Production, Design Elements And Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    600 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Satisfaction Guaranteed: Develop Customer Loyalty Online

    Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, Relationship Management, Customer and Client Support, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Service, Customer Relationship Building, Customer Engagement, Web Analytics, Digital Marketing, Product Improvement, Customer Analysis, Digital Analysis, Digital Marketing Tools, Performance Analysis, Portfolio Management, Presentations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    413 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management

    Skills you'll gain: Business Strategy, Organizational Change, Business Strategies, Corporate Strategy, Business Planning, Organizational Structure, Safety Culture, Strategic Leadership, Negotiation, Strategic Thinking, Drive Engagement, Organizational Leadership, Conflict Management, Organizational Strategy, Stakeholder Management, Business Ethics, Strategic Planning, Change Management, Leadership Development, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Initiation: Starting a Successful Project

    Skills you'll gain: Scope Management, Project Scoping, Stakeholder Analysis, Project Management Life Cycle, Project Documentation, Goal Setting, Project Management, Project Planning, Stakeholder Management, Smart Goals, Cost Benefit Analysis, Project Management Software, Prompt Engineering Tools, Stakeholder Communications, Performance Metric, Accountability Frameworks, Resource Management, Strategic Thinking, Business Writing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Email Automation & AI

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Automation, HubSpot CRM, Marketing Strategies, Customer Analysis, Email Automation, Marketing Analytics, Email Marketing, Customer Retention, Customer Relationship Management (CRM) Software, Lead Generation, Prompt Engineering, Data-Driven Decision-Making, Customer Insights, ChatGPT, Market Research, AI Personalization, Campaign Management, Generative AI

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Data Ethics, Generative AI Agents, AI Personalization, ChatGPT, Mobile Development, AI powered creativity, Software Design Documents, Software Design, Anthropic Claude, Mobile Development Tools, LLM Application, AI literacy, iOS Development, AI Integrations, Personalized Campaigns, Software Development, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    260 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • IBM AI Foundations for Business: IBM
  • Develop Effective Messaging Strategies: Coursera
  • Drug Development Product Management: University of California San Diego
  • Brand-Driven Sales: Influence Buyers And Grow Revenue: The Expert Academy
  • Social and Multimedia Content Creation: Adobe
  • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
  • Creative Content Creation Toolkit: Coursera
  • Strategic Leadership and Management: University of Illinois Urbana-Champaign
  • Project Initiation: Starting a Successful Project: Google
  • Email Automation & AI: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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