Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Governance, Presentations, SQL, Apache Spark, Distributed Computing, Data Management, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Exploratory Data Analysis, Data Quality, Data Pipelines, JSON, Statistical Analysis, Data Modeling, Performance Metric, Data Analysis, Complex Problem Solving, Data Visualization
Beginner · Specialization · 3 - 6 Months
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Project Management, Organizational Skills, Marketing Operations, Communication, Project Documentation, Vocabulary
Beginner · Course · 1 - 4 Weeks
LearnQuest
Skills you'll gain: Closing (Sales), Sales Prospecting, Sales Presentations, Overcoming Objections, Sales, Sales Process, Sales Strategy, Sales Enablement, Sales Management, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Negotiation, Business Ethics, Global Marketing, Customer Engagement, Business Process Automation, Law, Regulation, and Compliance, Key Performance Indicators (KPIs), Cultural Diversity
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Blogs, Search Engine Optimization, Copywriting, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Sales Strategy, Content Strategy, Generative AI, E-Commerce
Mixed · Course · 1 - 3 Months

Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Business, Design, Graphic and Visual Design, Graphic Design, Color Matching, Design Elements And Principles
Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Performance Analysis, Generative AI, AI Workflows, Web Content, Prompt Engineering, AI Product Strategy, Search Engine Optimization, Content Creation, Content Strategy, Content Marketing, Public Relations, ChatGPT
Beginner · Course · 1 - 3 Months

Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Data Security, Linux Commands, Data Migration, Database Design, Data Governance, MySQL, Database Administration, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Architecture, Data Store
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Sampling (Statistics), Statistical Methods, Model Deployment, Statistical Modeling, Human Machine Interfaces, Performance Metric, Performance Analysis, Applied Machine Learning, Anomaly Detection, Predictive Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Strategic Prioritization, User Research, Data-Driven Decision-Making, Business Analytics, Persona Development, Stakeholder Communications, Customer Insights, Analytics, Presentations, Quantitative Research
Intermediate · Course · 1 - 4 Weeks