• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    Health Behavior Change: From Evidence to Action

    Skills you'll gain: Health Promotion, Health Education, Behavioral Health, Nutrition Education, Mental and Behavioral Health, Social Determinants Of Health, Nutrition and Diet, Mental Health Diseases and Disorders, Public Health, Public Health and Disease Prevention, Behavior Management, Behavioral Economics, Exercise Science, Goal Setting, Mental Health, Epidemiology, Mental Health Therapies, Stress Management, Gerontology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    490 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    260 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Market Dynamics, Feasibility Studies, Verification And Validation, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Process Optimization, Quality Control

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Nationale des Ponts et Chaussées

    Mastering bitumen for better roads and innovative applications

    Skills you'll gain: Petroleum Industry, Sustainable Engineering, Oil and Gas, Environment Health And Safety, Occupational Health, Civil Engineering, Safety Assurance, Transportation Operations, Sustainable Systems, Materials science, Construction, Environmental Issue, Chemical Engineering, Technical Standard, Laboratory Research, Chemistry, Analytical Testing, Production Process, Performance Testing, Manufacturing Processes

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    TensorFlow: Advanced Techniques

    Skills you'll gain: Generative Adversarial Networks (GANs), Autoencoders, Generative AI, Tensorflow, Computer Vision, Image Analysis, Transfer Learning, Convolutional Neural Networks, Generative Model Architectures, Fine-tuning, Deep Learning, Keras (Neural Network Library), Model Training, Model Optimization, Applied Machine Learning, Artificial Neural Networks, Classification Algorithms, Model Evaluation, Distributed Computing, Visualization (Computer Graphics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Water Resources Management and Policy

    Skills you'll gain: Water Resources, Water Resource Management, Water Sustainability, Hydrology, Natural Resource Management, Environmental Resource Management, Environmental Laws, Environmental Policy, Governance, International Relations, Community Development, Diplomacy, Public Policies, Policy Analysis, Coordination, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Tax Filing & Compliance

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    ESG Risks and Opportunities

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Risk Management Framework, Risk Analysis, Risk Management, Portfolio Risk, Case Studies, Stakeholder Engagement, Business Risk Management, Stakeholder Management, Governance Risk Management and Compliance, Corporate Sustainability, Investment Management, Portfolio Management, Financial Data, Investments, Financial Analysis, Sustainable Business, Finance, Market Data, Performance Measurement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    782 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Investing using Value, Growth, Momentum and Economics

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Acumen, Investments, Supply And Demand, Real Estate, Risk Management, Market Dynamics, Market Trend, Portfolio Risk, Growth Strategies, Market Data, Business Economics, Economics, Business Metrics, Business Valuation, Compensation Analysis, Technical Analysis, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    64 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free
    Free
    U

    Universidade Estadual de Campinas

    Saúde Baseada em Evidências

    Skills you'll gain: Health Equity, Health Disparities, Health Care, Research, Health Systems, Medical Science and Research, Clinical Research, Research Design, Scientific Methods, Research Methodologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Credit Risk Management: Frameworks and Strategies

    Skills you'll gain: Credit Risk, Risk Mitigation, Risk Analysis, Financial Analysis, Financial Statement Analysis, Risk Modeling, Financial Statements, Portfolio Risk, Risk Control, Risk Management, Business Risk Management, Risk Management Framework, Securities (Finance), Derivatives, Business Metrics, Analysis, Balance Sheet, Market Data, Portfolio Management, Market Trend

    4.7
    Rating, 4.7 out of 5 stars
    ·
    457 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Foundations of Marketing Analytics

    Skills you'll gain: Social Media Analytics, Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Descriptive Statistics, Data-Driven Marketing, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Social Media, Model Evaluation, Microsoft Excel, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    537 reviews

    Intermediate · Specialization · 3 - 6 Months

1…838485…459

In summary, here are 10 of our most popular market research courses

  • Health Behavior Change: From Evidence to Action: Yale University
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Cosmetic Product Development: Olay
  • Mastering bitumen for better roads and innovative applications: École Nationale des Ponts et Chaussées
  • TensorFlow: Advanced Techniques: DeepLearning.AI
  • Water Resources Management and Policy: University of Geneva
  • Tax Filing & Compliance: Coursera
  • ESG Risks and Opportunities: University of Pennsylvania
  • Investing using Value, Growth, Momentum and Economics: Interactive Brokers
  • Saúde Baseada em Evidências: Universidade Estadual de Campinas

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok