• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Predictive Analytics and Forecasting

    Skills you'll gain: Data Mining, Predictive Modeling, Predictive Analytics, Advanced Analytics, Business Analytics, Dimensionality Reduction, Forecasting, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Demand Planning, Classification Algorithms, Machine Learning Methods, Customer Insights, Logistic Regression, Market Analysis, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Correlation Analysis

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Lecturio

    Psychology and Sociology

    Skills you'll gain: Sensory Systems Analysis, Health Disparities, Nursing and Patient Care, Social Sciences, Stress Management, Social Determinants Of Health, Psychology, Sociology, Intercultural Competence, Patient Education And Counseling, Mental and Behavioral Health, Mental Health Diseases and Disorders, Behavioral Health, Culture, Human Development, Cultural Diversity, Human Learning, Empathy & Emotional Intelligence, Demography, Neurology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Cultura e Consumo no Marketing Digital

    Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Marketing Psychology, Strategic Marketing, Cultural Sensitivity, Brand Management, Target Audience, Digital Brand Strategy, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Planning, Marketing Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Bridge Deck Analysis

    Skills you'll gain: Structural Engineering, Structural Analysis, Building Codes, Civil Engineering, Materials science, Design Specifications, Engineering Analysis, Stormwater Management, Engineering Calculations, Engineering Design Process, Vibrations, Safety Standards

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Governance

    Skills you'll gain: Marketing Channel, Cross-Channel Marketing, Marketing Strategies, Strategic Marketing, E-Commerce, Marketing, New Business Development, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Relationship Management, Coordination, Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Digital Analysis, Marketing Strategies, Digital Marketing, Consumer Behaviour, Customer Analysis, Data-Driven Marketing, Strategic Marketing, Digital Marketing Campaigns, Digital Marketing Tools, Journey Mapping, Persona Development, Target Market, Target Audience, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Product Lining, Agile Product Development, Governance, Product Development, Resource Management, Brand Management

    2.7
    Rating, 2.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidades Anáhuac

    Introducción al quirófano

    Skills you'll gain: Sterilization, Operating Room (OR), Surgical Suturing, Surgery, Sterile Procedure, Asepsis, Equipment decontamination, Patient Preparation, Perioperative Care, Medical Surgical Nursing, Hand Hygiene, Personal protective equipment, Behavior Management

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Alternative Investments As We Age: Building Wealth

    Skills you'll gain: Wealth Management, Finance, Financial Analysis, Case Studies, Financial Planning, Investments, Decision Making, General Finance, Portfolio Management, Behavioral Economics, Investment Management, Private Equity

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    D

    DeepLearning.AI

    Quantization Fundamentals with Hugging Face

    Skills you'll gain: Generative AI, Model Optimization, Hugging Face, Large Language Modeling, Performance Tuning, Model Deployment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Employment Law: The Gig Economy

    Skills you'll gain: Labor Law, Workers Compensation, Labor Relations, Labor Compliance, Law, Regulation, and Compliance, Case Studies, Employee Relations, Employee Retirement Income Security Act, Benefits Administration, Regulation and Legal Compliance, Workforce Management, Regulatory Requirements, Case Law, Advocacy

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

1…919293…129

In summary, here are 10 of our most popular consumer behavior courses

  • Predictive Analytics and Forecasting: O.P. Jindal Global University
  • Psychology and Sociology: Lecturio
  • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
  • Bridge Deck Analysis: L&T EduTech
  • Marketing Channel Governance: Emory University
  • Comportamento e Marketing Digital: Fundação Instituto de Administração
  • Lean Product Portfolio Management: University of Maryland, College Park
  • Introducción al quirófano: Universidades Anáhuac
  • Alternative Investments As We Age: Building Wealth: University of Illinois Urbana-Champaign
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok