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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Human Resources (HR) Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, HR Tech, ChatGPT, Human Resources Software, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, AI Enablement, LLM Application, AI literacy, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Developing Training Materials

    4.7
    Rating, 4.7 out of 5 stars
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    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Business Analyst

    Skills you'll gain: Excel Formulas, Process Flow Diagrams, Microsoft Power Platform, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Process Modeling, Microsoft Excel, Requirements Analysis, Software Development Life Cycle, Requirements Elicitation, Quality Management, Diagram Design, Power BI, Microsoft Visio, Stakeholder Engagement, Business Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    1.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Marketing Communications, Digital Media Strategy, Communication Planning, Case Studies, Global Marketing, Strategic Communication, Brand Strategy, Branding, Market Opportunities, Customer experience improvement, Business Management, Business Modeling, Business Strategy, Marketing Channel, New Business Development, E-Commerce, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
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    6.3K reviews

    Mixed · Course · 1 - 3 Months

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    National Taiwan University

    商管統計資料分析一 (Analytics for Business and Management (I))

    Skills you'll gain: Exploratory Data Analysis, Regression Analysis, R Programming, Statistical Analysis, Statistical Programming, R (Software), Statistical Modeling, Business Analytics, Analytics, Data Analysis, Statistics, Statistical Methods, Predictive Modeling, Statistical Inference, Data Transformation, Estimation, Statistical Hypothesis Testing, Model Evaluation

    5
    Rating, 5 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Meta

    Social Media Management

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Content Performance Analysis, Content Scheduling, Social Media Analytics, Drive Engagement, Generative AI Agents, Web Presence, Brand Strategy, Content Marketing, Content Management, Branding, Performance Analysis, Content Strategy, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Selling Techniques, Product Marketing, General Sales Practices, Marketing Materials, Presentations, Marketing, Product Promotion, Persuasive Communication, Business Correspondence, Advertising, Public Speaking, Marketing Communications, Business Writing, Influencing, Sales, Business Communication, Marketing Psychology, Concision

    5
    Rating, 5 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 3 Months

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    National Taiwan University

    商管統計資料分析二 (Analytics for Business and Management (II))

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Plot (Graphics), Statistical Programming, Data Visualization, R Programming, Box Plots, Statistical Visualization, R (Software), Histogram, Statistical Analysis, Case Studies, Business Analytics, Statistical Software, Predictive Modeling, Analytics, Data Analysis, Variance Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Unilever Supply Chain Data Analyst

    Skills you'll gain: Data Governance, Descriptive Analytics, Data Storytelling, Supply Chain, Data Presentation, Supply Chain Management, Demand Planning, Data Literacy, Presentations, Supply Chain Systems, Supply Chain Planning, Process Improvement, Data Management, Process Improvement and Optimization, Data Lakes, Supply Management, Predictive Analytics, Data Analysis, Data Visualization, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
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    690 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
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    National Taiwan University

    行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

    Skills you'll gain: Branding, Brand Management, Target Market, Marketing, Marketing Management, Customer Relationship Management, Strategic Marketing, Brand Loyalty, Marketing Strategy and Techniques, Brand Strategy, Marketing Strategies, Digital Brand Strategy, Brand Awareness, Customer Retention, Customer Data Management, Relationship Management, Customer Engagement, Data-Driven Marketing, Consumer Behaviour, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    129 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analysis with Python

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Model Evaluation, Data Cleansing, Data Preprocessing, Data Manipulation, Data Analysis, Data Processing, Model Training, Scatter Plots, Statistical Analysis, Predictive Modeling, Regression Analysis, Statistical Methods, Data Transformation, Feature Engineering, Data Import/Export, Scientific Visualization, Data Visualization, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    20K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Social Media, Business, Brand Management, Banking, FinTech

    4.8
    Rating, 4.8 out of 5 stars
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    414 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Power BI Data Analyst

    Skills you'll gain: Power BI, Dashboard Creation, Microsoft Excel, Data Visualization, Model Optimization, Advanced Analytics, Data Integrity, Data Analysis, Snowflake Schema, Statistical Visualization, Data Storage, Data Quality, Database Design, Microsoft Power Platform, Business Intelligence, Analytics, Statistical Analysis, Data Analysis Software, Business Intelligence Software, SQL

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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