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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Fractal Analytics

    Introduction to Vertex AI

    Skills you'll gain: MLOps (Machine Learning Operations), Generative Model Architectures, Applied Machine Learning, Generative AI, Model Deployment, Google Cloud Platform, Model Training, Artificial Intelligence, Machine Learning, User Interface (UI), Cloud Computing, Complex Problem Solving, Critical Thinking

    4.2
    Rating, 4.2 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

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    Fractal Analytics

    Structured Approach to Problem Solving

    Skills you'll gain: Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Critical Thinking, Analytical Skills, Data Science, Decision Making, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    165 reviews

    Beginner · Course · 1 - 4 Weeks

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    Fractal Analytics

    Data Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Ethics, Data Literacy, Visual Storytelling, Graphic and Visual Design, Data Quality, Data Analysis, Drive Engagement, Ethical Standards And Conduct

    4.5
    Rating, 4.5 out of 5 stars
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    184 reviews

    Beginner · Course · 1 - 4 Weeks

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    Fractal Analytics

    Generative AI for HR Professionals

    Skills you'll gain: Prompt Engineering, Responsible AI, LLM Application, Large Language Modeling, Human Resources, AI Enablement, Information Privacy, Human Resource Policies, Governance, AI Integrations, Employee Surveys, Interviewing Skills, Recruitment, Employee Onboarding, Employee Engagement, Talent Acquisition, Compliance Management, Diversity and Inclusion

    4.5
    Rating, 4.5 out of 5 stars
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    25 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Stakeholder Engagement, Analytical Skills, Business Analysis, Analysis, Expectation Management, Quantitative Research, Problem Solving, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
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    35K reviews

    Beginner · Course · 1 - 4 Weeks

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    IBM

    Generative AI for Data Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Analytics, ChatGPT, Data Analysis, Data Storytelling, Data Presentation, LLM Application, AI literacy, Generative Model Architectures, Dashboard Creation, Interactive Data Visualization, Responsible AI, Data Synthesis, Data Literacy, Model Evaluation, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Augmented and Virtual Reality (AR/VR)

    4.7
    Rating, 4.7 out of 5 stars
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    12K reviews

    Intermediate · Specialization · 1 - 3 Months

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    IBM

    Key Technologies for Business

    Skills you'll gain: Cloud Infrastructure, Responsible AI, Cloud Platforms, Cloud Computing, Cloud Computing Architecture, Cloud Services, Cloud Development, Data Literacy, Cloud Deployment, Machine Learning Methods, Data Mining, Cloud Security, Generative AI Agents, Generative AI, Cloud Technologies, Generative Model Architectures, Big Data, Data Analysis, Data Science, Business

    4.7
    Rating, 4.7 out of 5 stars
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    107K reviews

    Beginner · Specialization · 3 - 6 Months

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    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    8.1K reviews

    Beginner · Specialization · 1 - 3 Months

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    IESE Business School

    Foundations of Management

    Skills you'll gain: Value Propositions, Financial Statements, Brand Management, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Brand Marketing, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Leadership, Finance

    4.8
    Rating, 4.8 out of 5 stars
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    5.6K reviews

    Beginner · Specialization · 3 - 6 Months

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    Fractal Analytics

    Fractal Data Science

    Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Critical Thinking and Problem Solving, Data Analysis Expressions (DAX), Human Centered Design, SQL, Machine Learning, Problem Solving, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
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    613 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    IBM

    Data Science Fundamentals with Python and SQL

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, SQL, Descriptive Statistics, Data Visualization, Statistical Analysis, Jupyter, Data Presentation, Data Analysis, Probability Distribution, R (Software), Statistics, Data Science, Database Management, Relational Databases, R Programming, Data Import/Export, Python Programming, NumPy

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    75K reviews

    Beginner · Specialization · 3 - 6 Months

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    U
    I

    Multiple educators

    Data Science Foundations

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Data Analysis, R (Software), Correlation Analysis, Pandas (Python Package), NumPy, Data Import/Export, Predictive Modeling, Python Programming, Machine Learning Algorithms, Data Science, Machine Learning, Project Management

    4.6
    Rating, 4.6 out of 5 stars
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    118K reviews

    Beginner · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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