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Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


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    Coursera

    Assign Roles: Project Accountability

    Skills you'll gain: Accountability, Team Oriented, Teamwork, Project Planning, Stakeholder Communications, Workflow Management, Team Management, Communication Strategies, Communication Systems

    Beginner · Course · 1 - 4 Weeks

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    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resource Policies, Human Resources Management and Planning, People Management, Talent Management, Compensation Management, Compensation Strategy, Recruitment, Talent Recruitment, Employee Performance Management, Performance Appraisal, Leadership Development, Leadership, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    2.4K reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Project Status Reports with AI

    Skills you'll gain: Business Reporting, Dashboard, Stakeholder Communications, AI Enablement, Strategic Decision-Making, Project Coordination, Project Management, Risk Management

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Workplace Communication Skills for Managers

    Skills you'll gain: Leadership Development, Leadership, Professional Development, Leadership and Management, Conflict Management, Strategic Leadership, Communication, Communication Strategies, Collaboration, People Management, Interpersonal Communications, Business Communication, Emotional Intelligence, Team Management, Corporate Communications, Strategic Communication, Self-Awareness, Relationship Building, Business Management

    Intermediate · Course · 3 - 6 Months

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    Packt

    Liminal Thinking: Shaping Beliefs for Personal Growth

    Skills you'll gain: Adaptability, Empathy, Cognitive flexibility, Communication, Systems Thinking, Critical Thinking, Decision Making, Open Mindset, Self-Awareness, Change Management, Leadership and Management

    Beginner · Course · 3 - 6 Months

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    Coursera

    Content Creation and Copywriting

    Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
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    771 reviews

    Intermediate · Specialization · 1 - 3 Months

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    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising

    4.8
    Rating, 4.8 out of 5 stars
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    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Scrum: Understand Core Project Roles

    Skills you'll gain: Backlogs, Sprint Retrospectives, Agile Project Management, Sprint Planning, Agile Methodology, Team Building, Project Management, Team Management, Project Management Life Cycle, Cross-Functional Collaboration, Case Studies, Prioritization, Continuous Improvement Process, Product Development, Communication

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    SMART Goals And Beyond: Goal Setting Using Latest Research

    Skills you'll gain: Goal Setting, Smart Goals, Professional Development, Personal Development, Planning, Self-Motivation, Decision Making, Time Management, Productivity, Prioritization, Empowerment, Psychology, Enthusiasm, Coaching, Scientific Methods, Adaptability

    Mixed · Course · 1 - 3 Months

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    Erasmus University Rotterdam

    Principles of Sustainable Finance

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Stakeholder Engagement, Sustainable Development, Corporate Sustainability, Risk Management, Climate Change Adaptation, Climate Change Mitigation, Sustainability Reporting, Finance, Asset Management, Banking

    4.7
    Rating, 4.7 out of 5 stars
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    1.9K reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Automate WIP Limits for Agile Projects

    Skills you'll gain: Slack (Software), Workflow Management, Agile Project Management, Agile Methodology, Scrum (Software Development), Business Process Automation, Scenario Testing, Process Improvement

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Solve Tree Problems with Java Recursion

    Skills you'll gain: Performance Tuning, Java, Enterprise Application Management, Computational Thinking, Algorithms, Data Structures, Scalability, Programming Principles, Debugging, Management Consulting, Mitigation, Project Implementation

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular brand management courses

  • Assign Roles: Project Accountability: Coursera
  • Claves para Gestionar Personas: IESE Business School
  • Project Status Reports with AI: Coursera
  • Workplace Communication Skills for Managers: Packt
  • Liminal Thinking: Shaping Beliefs for Personal Growth: Packt
  • Content Creation and Copywriting: Coursera
  • Implementación del Marketing Mix: IE Business School
  • Scrum: Understand Core Project Roles: Coursera
  • SMART Goals And Beyond: Goal Setting Using Latest Research: Alex Genadinik
  • Principles of Sustainable Finance : Erasmus University Rotterdam

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Market (economics) (28)
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Brand (13)
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Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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