• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Overcoming Obstacles: The Essential Elements of Resilience

    Skills you'll gain: Team Leadership, Team Building, Team Performance Management, Teamwork, Team Motivation, Team Collaboration, Organizational Leadership, Resilience, Team Oriented, Resourcefulness, Recognizing Others, Adaptability, Rapport Building, Tenacity, Leadership, Drive Engagement, Collaboration, Goal Setting, Leadership Development, Empathy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Gestión del talento humano

    Skills you'll gain: Empathy & Emotional Intelligence, Management Training And Development, Emotional Intelligence, Assertiveness, People Management, Industrial and Organizational Psychology, Staff Management, Team Performance Management, Cooperation, Leadership and Management, Team Management, Behavior Management, Productivity, Organizational Effectiveness, Professional Development, Communication, Organizational Structure, Leadership, Collaboration, Talent Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Data Analysis with Polars and Python

    Skills you'll gain: Data Cleansing, Data Manipulation, Data Wrangling, Data Integration, Data Transformation, Data Quality, Time Series Analysis and Forecasting, Data Processing, Pivot Tables And Charts, Data Analysis Software, Text Mining, Data Validation, Jupyter, Data Analysis, Data Structures, Performance Tuning, Analysis, Programming Principles, Data Preprocessing, Descriptive Analytics

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    B2B Sales: Deal Closing And Customer Retention

    Skills you'll gain: Closing (Sales), Customer Relationship Management, Selling Techniques, B2B Sales, General Sales Practices, Sales Presentation, Sales, Customer Relationship Management (CRM) Software, Customer Retention, Account Management, Sales Process, Overcoming Objections, Sales Management, Sales Strategy, Customer Relationship Building, Customer experience improvement, Negotiation, Price Negotiation, Growth Strategies, Relationship Building

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Data Structures and Handling with Polars

    Skills you'll gain: Data Manipulation, Data Wrangling, Data Transformation, Time Series Analysis and Forecasting, Data Processing, Pivot Tables And Charts, Text Mining, Data Integration, Data Structures, Analysis, Data Cleansing, Data Preprocessing, Performance Tuning

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Principles of Sustainable Finance

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Stakeholder Engagement, Sustainable Development, Corporate Sustainability, Sustainable Systems, Stakeholder Management, Climate Change Programs, Risk Management, Risk Mitigation, Climate Change Adaptation, Climate Change Mitigation, Drive Engagement, Sustainability Standards, Sustainability Reporting, Stakeholder Analysis, Business Ethics, Social Impact, Finance, Financial Services

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.9K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Workforce Planning Strategy

    Skills you'll gain: Data Storytelling, Workforce Planning, People Analytics, Dashboard, Human Resources Software, Power BI, Dashboard Creation, Key Performance Indicators (KPIs), Human Resources Management and Planning, Business Metrics, Workforce Development, Workforce Management, Performance Metric, Interactive Data Visualization, Business Intelligence, Human Resource Strategy, Workflow Management, Performance Measurement, Analytics, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Foundations of Planning

    Skills you'll gain: Business Planning, Organizational Strategy, Goal Setting, Decision Making, Resource Planning, Plan Execution, Risk Management, Strategic Decision-Making, Resource Allocation, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize CRM for Marketing

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Data Cleansing, Customer Relationship Management, Data Quality, Data Maintenance, Customer Data Management, Data-Driven Marketing, Marketing Automation, Data Integrity, Workflow Management, Data Validation, Auditing, Records Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    People Analytics

    Skills you'll gain: Workforce Planning, People Analytics, Talent Pipelining, Workforce Management, Workforce Development, Human Resources Software, Human Resource Strategy, Gap Analysis, Demand Planning, Capacity Planning, Talent Management, Power BI, Dashboard Creation, Data Storytelling, Employee Retention, Statistical Visualization, Strategic Thinking, Strategic Decision-Making, Forecasting, Talent Acquisition

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Critical Thinking and Logical Reasoning

    Skills you'll gain: Critical Thinking, Deductive Reasoning, Critical Thinking and Problem Solving, Logical Reasoning, Decision Making, Independent Thinking, Research, Analytical Skills, Ethical Standards And Conduct, Writing, Persuasive Communication, Problem Solving, Communication Strategies, Communication, Dealing With Ambiguity, Decision Intelligence, Complex Problem Solving, Correlation Analysis, Scientific Methods, Positivity

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Strategic Business Analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Business Analytics, Statistical Programming, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, R (Software), Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Complex Problem Solving, Data Synthesis, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Specialization · 3 - 6 Months

1…969798…834

In summary, here are 10 of our most popular brand management courses

  • Overcoming Obstacles: The Essential Elements of Resilience: Madecraft
  • Gestión del talento humano: Universidad Nacional Autónoma de México
  • Data Analysis with Polars and Python: Packt
  • B2B Sales: Deal Closing And Customer Retention: The Expert Academy
  • Advanced Data Structures and Handling with Polars: Packt
  • Principles of Sustainable Finance: Erasmus University Rotterdam
  • Workforce Planning Strategy: Microsoft
  • Foundations of Planning: Pearson
  • Optimize CRM for Marketing: Coursera
  • People Analytics: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok