• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Taxes, Credit, and Loans

    Skills you'll gain: Tax Planning, Tax Management, Income Tax, Consumer Lending, Tax Preparation, Payroll Tax, Tax, Tax Compliance, Payment Systems, Deposit Accounts, Loans, Tax Returns, Banking, Credit Risk, Financial Systems, Financial Services, Financial Planning, Mortgage Loans, Real Estate, Transaction Processing

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Notre Dame

    Sacred Texts in Dialogue: Exploring the Bible and the Qur'an

    Skills you'll gain: Ancient History, Culture, World History, Research, Cultural Diversity, Liberal Arts, Political Sciences

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    Mastering Negotiation Skills & Strategies

    Skills you'll gain: Negotiation, Conflict Management, Behavioral Economics, Decision Making, Communication, Business Administration, Mitigation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Inspiração e motivação de indivíduos

    Skills you'll gain: Team Motivation, Visionary, Motivational Skills, Goal Setting, Constructive Feedback, Cultural Sensitivity, Intercultural Competence, Employee Engagement, Drive Engagement, Team Performance Management, Culture, Leadership, Recognizing Others, Team Management, Compensation Strategy, Behavior Management, Communication

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Software Testing and Quality Engineering

    Skills you'll gain: Test Driven Development (TDD), Unit Testing, Test Planning, Debugging, Browser Compatibility, Performance Testing, Security Testing, Software Testing, System Testing, Test Script Development, Behavior-Driven Development, API Testing, Code Coverage, Integration Testing, Development Testing, Test Case, Test Automation, Continuous Delivery, Software Development Tools, Site Reliability Engineering

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Market Share, Market Analysis, Network Model, Consumer Behaviour, Business Modeling, Entrepreneurship, Competitive Analysis, Business Strategy, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    MedCerts

    Patient Care Technician Essentials

    Skills you'll gain: Healthcare Ethics, Direct Patient Care, Occupational Safety and Health Administration (OSHA), Safety Training, Sterilization, Patient Transport, Safety Standards, Nursing and Patient Care, Nursing Basics, Caregiving, Patient Observation, Blood Pressure, Dignity in Care, Patient Assistance, Basic Nursing Skills, Lifting Ability, Clinical Monitoring, Medical Privacy, Health Care, Toileting

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Building AI Agents with Snowflake

    Skills you'll gain: AI Orchestration, Agentic Workflows, AI Workflows, Model Context Protocol, LLM Application, Artificial Intelligence, Tool Calling, Agentic systems, Prompt Engineering, Data Integration, Model Evaluation, SQL, Unstructured Data

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Bending the Curve: Climate Change Solutions 3

    Skills you'll gain: Climate Change Mitigation, Climate Change Programs, International Relations, Sustainable Development, Consumer Behaviour, Environmental Policy, Pollution Prevention, Sustainable Technologies, Policy Analysis, Research, and Development, Market Dynamics, Economics, Public Policies, Energy and Utilities, Governance, Environmental Regulations, Community Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Selenium WebDriver 4 with Java - Zero To Hero

    Skills you'll gain: Jenkins, Selenium (Software), GitHub, Git (Version Control System), Performance Testing, Continuous Integration, CI/CD, Apache Maven, Version Control, Test Script Development, Test Automation, Browser Compatibility, System Testing, Test Tools, Object Oriented Programming (OOP), Continuous Delivery, Test Data, Java Programming, Java, Test Case

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    PyQt Training Beginner Level

    Skills you'll gain: UI Components, Interactive Design, User Interface (UI), User Interface (UI) Design, Event-Driven Programming, Application Design, Development Environment, Application Development, Web Applications, Application Frameworks, Software Installation, Python Programming, Web Frameworks

    4.5
    Rating, 4.5 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

1…99100101…148

In summary, here are 10 of our most popular consumer behavior courses

  • Taxes, Credit, and Loans: John Wiley & Sons
  • Sacred Texts in Dialogue: Exploring the Bible and the Qur'an: The University of Notre Dame
  • Mastering Negotiation Skills & Strategies: Northeastern University
  • Inspiração e motivação de indivíduos: University of Michigan
  • Software Testing and Quality Engineering: Edureka
  • Network Externalities, Platform Markets and Sharing: IE Business School
  • Patient Care Technician Essentials: MedCerts
  • Building AI Agents with Snowflake: Snowflake
  • Bending the Curve: Climate Change Solutions 3: University of California San Diego
  • Selenium WebDriver 4 with Java - Zero To Hero: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok