Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,630 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

AI

Oct 12, 2024

I loved this course! It took a lot of things I've known and done with media over the years, but helped me understand the complexities and value. Wonderful course and I highly recommend.

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

Filter by:

1351 - 1375 of 1,598 Reviews for Attract and Engage Customers with Digital Marketing

By Dwi U P

•

Aug 28, 2025

WOW

By CAUA D L V

•

Apr 23, 2025

bom

By ITS A S

•

Apr 8, 2025

OSM

By Nghiêm T P

•

Sep 30, 2024

tốt

By Aldrin M

•

Jul 4, 2023

Top

By asrar

•

Jan 29, 2023

wow

By XLMAXI M

•

Jan 2, 2023

thx

By shradhanjali n

•

Dec 4, 2025

ok

By Dmytro G

•

Nov 8, 2025

ок

By Ana C

•

Oct 21, 2025

ok

By Nihal H

•

Oct 5, 2025

hj

By LUANA D S A

•

Jun 22, 2024

:)

By Sherzod A

•

Feb 21, 2024

ok

By Rishabh A

•

Oct 10, 2023

nn

By Mohammed s

•

Aug 16, 2023

ss

By Mihaela P

•

Oct 17, 2022

-

By Payal T

•

Feb 27, 2025

.

By Wemelly F G

•

Nov 27, 2024

.

By AGESTY A P

•

Aug 6, 2024

-

By Vanessa E G

•

Jun 22, 2024

.

By ชนนี พ

•

Dec 12, 2022

-

By David S G

•

Nov 28, 2022

.

By Idalis F

•

Nov 12, 2022

.

By Kirby P

•

Oct 26, 2022

By hatem s

•

Sep 25, 2022

x