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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,630 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

AI

Oct 12, 2024

I loved this course! It took a lot of things I've known and done with media over the years, but helped me understand the complexities and value. Wonderful course and I highly recommend.

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

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1501 - 1525 of 1,598 Reviews for Attract and Engage Customers with Digital Marketing

By Dhawan T

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Jul 5, 2023

May go little more practical

By Muhammad I

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Apr 17, 2023

bug when i claim certificate

By Jimoh J

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Dec 28, 2022

It was an amazing expereince

By Zeeshan N

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Dec 22, 2022

Fast and Conceptual Learning

By prakash.s

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Mar 9, 2023

Good to learn something new

By Alan L

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Nov 11, 2025

La traducción tenía fallos

By Komayal H

•

Nov 29, 2022

Great learning experience!

By Rana H

•

Jun 12, 2023

It was a fun learning.

By Usama F

•

Jul 6, 2025

It was a good course.

By Muhammad Q

•

May 5, 2024

its very professional

By Sâa j T

•

Jul 14, 2024

Excellente formation

By Maithreyee B

•

Dec 19, 2022

It was a good course

By Hafsa S

•

Nov 5, 2022

Excellent Knowledge

By Nyamador A F

•

Aug 1, 2024

Great explanations

By Deleted A

•

Oct 7, 2023

Good fundamentals.

By khalid h

•

Jan 26, 2023

Excellent cours 🤓

By Jeffrey C

•

Apr 25, 2024

Good information.

By MARWA a A E

•

Aug 10, 2024

I enjoy with it

By Niva S

•

Oct 16, 2022

IT WAS AMAZING

By miu m

•

Oct 4, 2022

Really helpful

By Sharan K S

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Jul 6, 2022

Very beneficial

By Belayineh T

•

Dec 22, 2022

it is so great

By AM t

•

Dec 26, 2022

Very good...

By Rodrigo G

•

Jun 25, 2025

hermoso todo