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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,715 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

LH

Feb 17, 2025

I recently completed the Google Digital Marketing & E-commerce cource on Coursera,& it was great learning experience.itsan excellent coursefor beginners & offer a valuvable certification.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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By Ayze Y

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Sep 28, 2022

great

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Sep 20, 2022

Great

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Aug 10, 2022

great

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Jul 10, 2022

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Jun 19, 2022

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Jan 8, 2026

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Jan 5, 2026

great

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Dec 30, 2025

Good!

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Dec 16, 2025

GREAT

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Dec 8, 2025

nice.

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Dec 3, 2025

keren

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Nov 10, 2025

BUENO

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Oct 28, 2025

otima

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Oct 26, 2025

Super

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Oct 15, 2025

legal

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Oct 11, 2025

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Oct 8, 2025

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Sep 29, 2025

Bueno

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Sep 8, 2025

ممتاز

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Sep 5, 2025

otimo

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Sep 2, 2025

bagus

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Jul 22, 2025

great

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Jul 9, 2025

Buena

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Jul 9, 2025

ممتاز

By JUAN L F R

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Jul 9, 2025

buena