This course establishes a strong foundation in the sports marketing industry, beginning with key definitions, its broad scope, and the emotional resonance that sets it apart. Learners will examine how sports marketing differs from traditional marketing and why sports serve as a powerful cultural and social force.
Foundations of Sports Marketing
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Foundations of Sports Marketing
This course is part of Sports Marketing: The Technological Formula Specialization
Instructor: Marisa Sáenz
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the principles and emotional drivers of sports marketing
Identify key actors and dynamics in the sports marketing ecosystem
Apply KPIs and ROI to evaluate campaign effectiveness
Skills you'll gain
- Brand Management
- Emotional Intelligence
- Digital Marketing
- Strategic Partnership
- Creative Thinking
- Customer Engagement
- Advertising
- Product Marketing
- Return On Investment
- Marketing
- Marketing Analytics
- Price Negotiation
- Sales Process
- Branding
- Stakeholder Management
- Public Relations
- Consumer Behaviour
- Key Performance Indicators (KPIs)
- Marketing Strategy and Techniques
- Data Analysis
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in English
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Build your subject-matter expertise
This course is part of the Sports Marketing: The Technological Formula Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
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Instructor
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Status: PreviewNorthwestern University
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
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