The CREO Gaining Buy-In from Senior Leadership Course supports professionals in developing the skills needed to secure executive support for ideas, initiatives, and projects. The course focuses on understanding how senior leaders evaluate proposals, make decisions, and prioritise organisational goals. Participants learn how to position their ideas in a way that resonates with executive perspectives and strategic priorities.
Gaining Buy-In from Senior Leadership
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Beginner level
No prior experience required
2 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
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Recently updated!
January 2026
Assessments
1 assignment
Taught in English
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There are 2 modules in this course
This module equips learners with the strategic communication and organisational insight required to secure buy-in from senior leadership for ideas, initiatives, and change efforts. Participants begin by learning how to build strong, evidence-based arguments that demonstrate credibility and align proposals with organisational priorities. They explore how to interpret leadership expectations, craft persuasive messages, and present recommendations in a way that resonates with decision-makers. Learners then dive into best-practice frameworks for strengthening influence and strategic alignment. Using McKinsey’s 7S Framework, participants assess how structure, systems, skills, and culture shape organisational readiness, ensuring their proposals are positioned for maximum relevance and impact. The module also introduces Kotter’s 8-Step Change Model, guiding learners in designing change initiatives that build momentum, engage stakeholders, and achieve successful adoption across the organisation. Through videos, activities, and reflective exercises, participants practise techniques for communicating value, managing resistance, and presenting confidently in high-stakes settings.
What's included
2 videos1 discussion prompt4 plugins
This module includes course discussion and the final course assignment, which assesses learners’ ability to apply the concepts and skills developed throughout the course.
What's included
1 assignment1 discussion prompt
Instructor
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,