Optimize Content with SEO and Analytics

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Optimize Content with SEO and Analytics

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: Professionals in the Industry

Included with Learn more

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 hour to complete

Flexible schedule

Learn at your own pace

What you'll learn

SEO success requires both technical optimization and compelling, audience-focused content creation.
Performance metrics provide objective insights that guide strategic content improvements beyond subjective assumptions
The optimization cycle of create-analyze-improve-repeat is essential for sustainable organic growth.
Content management systems and analytics platforms work together to enable scalable, data-driven content strategies.

Skills you'll gain

Tools you'll learn

Content Management Systems

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

In today's digital landscape, creating content that ranks high on search engines while engaging audiences is essential for marketing success. This Short Course was created to help digital marketing professionals accomplish measurable content optimization through SEO techniques and performance analytics.

By completing this course, you'll be able to craft compelling, search-optimized articles with strategic internal linking and alt-text, publish them through content management systems, and use engagement data to continuously improve performance. You'll master the complete cycle from content creation to data-driven optimization, enabling you to increase organic visibility and audience engagement. By the end of this course, you will be able to: Apply SEO techniques to write and publish online content Evaluate user engagement metrics against benchmarks to guide content optimization This course is unique because it combines hands-on content creation with systematic performance analysis, providing you with both the creative and analytical skills needed to succeed in modern digital marketing. To be successful in this course, you should have basic familiarity with web content and an understanding of digital marketing fundamentals.

Learners will master the complete SEO content creation workflow from strategic writing to publication using industry-standard tools and optimization techniques.

What's included

3 videos1 reading1 assignment

Learners will master the systematic analysis of content performance data using analytics tools to make data-driven optimization decisions that improve organic visibility and user engagement.

What's included

2 videos1 reading3 assignments

2 videosTotal 13 minutes

Essential Content Performance Metrics and Benchmarking9 minutes
Analyzing Content Performance in Google Analytics 44 minutes

1 readingTotal 8 minutes

Google Analytics 4 for Content Performance Analysis8 minutes

3 assignmentsTotal 35 minutes

Comprehensive Content Performance Analysis and Optimization Plan15 minutes
Performance Metrics and Optimization Knowledge Check5 minutes
Content Performance Analysis and Optimization Mastery Assessment15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Professionals in the Industry

454 Courses78,248 learners

Offered by

Coursera

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Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.