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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,495 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

AV

Sep 12, 2021

Really good start for someone who wants to demystify the world of sports marketing. The course lays down all the fundamental components for us to pick up on and dive deeper.

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251 - 275 of 461 Reviews for Sports Marketing

By Brendan P

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Aug 5, 2022

Very good course with lots to learn!

By Juan C E

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May 10, 2020

Exceptional course, I really like it.

By Intermedia S

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Dec 7, 2019

This course help me a lot! Thank you!

By Amy J

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Aug 26, 2019

Really enjoyed the course. Thank you!

By Karim M

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Feb 13, 2023

As Expected a valuable great Course!

By Emmanuel M

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Sep 26, 2020

I really loved the course in general

By Gavin L D

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Dec 14, 2020

Specific and very well thoguht out.

By Eli Y

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Jul 13, 2020

amazing course highly recommending.

By Mariam T

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Feb 5, 2019

Absolutely amazing and interesting.

By Fetes S

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May 22, 2019

It’s a great course. 10/10 for me.

By Patrick O

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Oct 19, 2020

Loved every minute of the course!

By Biagio L L

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May 17, 2020

Good course it's very interesting

By Chris L

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Apr 19, 2020

Excellent material and insightful

By Valeria O A

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Aug 30, 2023

It has really good potential !!!

By Odudu A B U

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Jul 20, 2023

I loved every bit of the journey

By Sıdal A

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Nov 13, 2022

that was amazing Im really happy

By Elizabeth H

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Mar 8, 2022

Enjoyable and informative course

By Alejandro I

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Apr 7, 2021

Very complete and helpful course

By Sameer

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Nov 2, 2024

I highly recommend this course.

By Nsimbi S

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Jan 23, 2020

Great Curated Sports Knowledge.

By Gale K

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Jul 31, 2024

Good course. Very informative.

By Javier A L

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Mar 26, 2023

Amazing Course, learned a lot!

By Deleted A

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Apr 1, 2020

Great Professor and Curriculum

By Sandro M P

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Nov 20, 2024

Molto interessante e dinamico

By Kelvin K Y

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Jun 11, 2022

it was very very enlightening