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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,508 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

BB

Jun 15, 2020

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

NA

Jul 29, 2020

Had a great course, litteraly i was learned a lot of things about sport& sponsorship marketing sales retail brands & all.. Each & every videos should teach good things&stuff..

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326 - 350 of 464 Reviews for Sports Marketing

By PRINCE K

•

Apr 25, 2024

Very Useful

By Marcus B

•

Mar 23, 2023

Excelente!!

By Ankit R

•

Jul 15, 2022

good course

By Jonathan S

•

Dec 16, 2021

Good Course

By Jamie L

•

Aug 9, 2021

good course

By Daniela C

•

Jul 6, 2021

It was fun!

By Daniel V

•

May 4, 2020

good course

By Bruno F

•

Aug 21, 2022

excellent

By alejandro b

•

Jun 18, 2020

me encantó

By Danish A K

•

Apr 27, 2020

Awesome!!!

By doriane h

•

Nov 1, 2025

excellent

By Martha M

•

Jun 19, 2025

excelente

By Igor F

•

Jun 4, 2025

Muito bom

By DESIREE K P

•

Nov 30, 2024

thank you

By DIAZBOXING

•

Dec 28, 2023

Excelente

By Alexander R

•

Aug 19, 2023

excelente

By Will A

•

Oct 9, 2022

Excelent

By Kwabena A

•

Sep 4, 2021

wonderful

By Joris S

•

Jun 24, 2020

Very good

By Sasha S

•

May 22, 2020

Excellent

By José C M

•

Mar 19, 2020

Muy bueno

By Luis E V A

•

Sep 7, 2019

Excelente

By Kessy s

•

Jul 19, 2019

very good

By 李毓铮

•

Jun 6, 2019

awsome！！！

By Jhosyn S S A

•

Apr 18, 2022

amazing.