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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,397 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

MT

Nov 5, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

JB

May 19, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

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651 - 675 of 1,405 Reviews for Digital Product Management: Modern Fundamentals

By Soma S

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May 9, 2020

It was very informative, filled with useful and tangible examples. Thank you!

By Himanshu A

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Nov 28, 2019

Excellent content. Can relate with many suggestions and scenarios at my work.

By Juan V

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Mar 25, 2018

Really good. I really enjoyed the course and the ideas of Alex the instructor

By HANAN I N

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Aug 27, 2024

Very insightful and full of lists of framework that can be implemented by PM

By Kaung H K

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Feb 18, 2023

Very knowledgeable for someone who comes from project management background.

By Sandhya J

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Mar 10, 2022

Really helpful to understand the Product management. Thank you Alex Cowan :)

By Deleted A

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Jan 20, 2022

This is a great start for anyone looking to transition to product management

By Muhammad R N

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Oct 7, 2020

This is great course taught me about an effective way of creating a product.

By S J

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May 2, 2018

Great overview course with plenty of tips of practical relevance. Thank you!

By Ling L

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Nov 19, 2020

This course is very helpful and practical in guiding daily activity for PM.

By Jepri S

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Dec 16, 2019

pretty good course, full of knowledge, also well explained from the mentor.

By Will M

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Aug 3, 2021

Really helpful course that provides a basic overview of product management

By Tope L

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Jun 5, 2020

Beautiful course, learnt a lot. Can't wait to put everything into practice

By SUDHIR V

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May 10, 2020

Greta learning materials and tools provided to do the Product Manager Job.

By Daniel K

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Nov 18, 2018

great course! i like every single week.

i think it need to give more testes

By Marco T

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Feb 23, 2022

Very clear in description and examples as well as very usefull practices.

By Luis G B

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Feb 17, 2021

Muy útil, con muchos conceptos actuales y con casos aplicables al entorno

By lakshith

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Dec 27, 2020

Well structured course with a lot of valuable insights to be gained here!

By Laura V M

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Nov 29, 2020

Easy to understand and very applicable tools explained in a practical way

By Grecia M

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Aug 25, 2020

I've learnt a lot from Alex and this course. I think it's really helpful.

By Mohammed A

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May 4, 2020

The content is very focused, straightforward and supported with examples!

By Zishan K S

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Aug 26, 2019

Great Course for Product Managers. Learn new skills to expands tool sets.

By Eyal T

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Dec 30, 2018

Great course. Explained in a proper and very easy way. Highly recommended

By James D

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Nov 8, 2021

For my purposes of taking this course, I was very pleased and satisfied.

By Yohanes A W

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Dec 16, 2020

Well structured course and related to current situation, really like it.