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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,444 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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1276 - 1300 of 1,838 Reviews for Marketing Analytics

By Palakkumar V

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May 7, 2020

Great course

By AKSHAY K G

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Apr 21, 2020

Great Course

By Anshit M

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Apr 18, 2020

Nice course!

By Aakash M

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Apr 18, 2020

Just Amazing

By Md. M I

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Apr 17, 2020

Nice Course.

By Mostafizur R

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Apr 16, 2020

great course

By Deleted A

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Apr 13, 2020

Good course.

By Alejandro L

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Feb 5, 2019

great course

By Santiago C

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Dec 14, 2015

Great course

By A S

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Apr 30, 2021

Good course

By MYNUL I

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Oct 23, 2020

Just supper

By Vignesh M

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Oct 2, 2020

Quite Good!

By BHAVESH V

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Sep 7, 2020

best course

By Teriza M

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Aug 30, 2020

very useful

By SHIVAM K

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Aug 1, 2020

interesting

By Krishnan U

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Jul 16, 2020

Very useful

By Satish M

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Jul 14, 2020

Good course

By Skvs U

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Jul 1, 2020

good course

By Deleted A

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Jun 28, 2020

Nice course

By Dr A L

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Jun 8, 2020

Nice course

By shivam v

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Jun 7, 2020

good course

By Ankur K

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May 22, 2020

nice course

By Kunal M

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May 21, 2020

Nice Course

By Deepak P

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May 17, 2020

Best course

By Marcos A O O

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May 16, 2020

Pretty Good