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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,444 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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1351 - 1375 of 1,838 Reviews for Marketing Analytics

By Anupal A

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Apr 26, 2020

Excellent

By Deepak Y

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Apr 26, 2020

EXCELLENT

By Swati D

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Jan 17, 2018

Loved it!

By ankur s

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May 24, 2017

excellent

By Subhashree N

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Mar 4, 2016

fantastic

By Asif K

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Oct 10, 2022

Awesome

By MAYANK K

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Nov 7, 2021

AMAZING

By Kritawat T

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Jul 21, 2020

gooddddd

By Kuchi S

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Jul 9, 2020

Amazing!

By Saket J

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May 28, 2020

Awesome.

By kimberly b f t

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May 11, 2020

Amazing.

By Riddhi C

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Nov 11, 2019

Loved it

By Jyotishmoy D

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Nov 30, 2023

not bad

By MUHAMMAD H

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Apr 8, 2022

helpful

By vaibhav p

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Jun 9, 2021

Awesome

By Muhammad A

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Jan 20, 2021

Amazing

By Trân P T M

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Dec 19, 2020

nulnull

By SOPHIA T

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Oct 1, 2020

perfect

By Carlos O

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Sep 8, 2020

Awesome

By Ong W P

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Sep 8, 2020

Thanks!

By Md R I S

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Sep 1, 2020

Amazing

By Mohd R b M A

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Jul 22, 2020

awesome

By KISHORE K

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Jul 2, 2020

Awesome

By sai d k

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Jul 2, 2020

Awesome

By Rahul R

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May 25, 2020

Awesome