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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,444 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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1301 - 1325 of 1,838 Reviews for Marketing Analytics

By Pankaj P

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May 4, 2020

nice course

By Shubh S

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Apr 27, 2020

good course

By Taby T

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Apr 22, 2020

Great class

By Aditi M

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Apr 13, 2020

good course

By Jeanneth A

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Feb 28, 2022

Excellent!

By Dr. V B

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Aug 22, 2021

Very good.

By SHAHIN J

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Jun 30, 2020

👍👍👍👍👍

By Kent T T H

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Jun 13, 2020

Very good!

By Gautham

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Jun 13, 2020

VERY TOUGH

By Vandna

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Jun 11, 2020

very happy

By Aman S

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Apr 20, 2020

aws course

By Jorge A

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Jul 25, 2019

Superb!!!!

By Leopoldo B A

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Sep 5, 2017

Excellent!

By Guilherme l d m

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Jun 19, 2017

Incredible

By Sadique J

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May 29, 2017

Excellent.

By Mahmoud S

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Jan 12, 2025

was great

By SEJAL S

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Sep 7, 2023

EXCELLENT

By Dr. S B

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Nov 6, 2022

Excellent

By Elma A

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Mar 13, 2022

Very Nice

By Anubhab C

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Feb 13, 2022

Excellent

By NURINA A S

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Dec 23, 2021

Good !!!!

By Usiel C

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Apr 1, 2021

muy bueno

By Chairul H

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Dec 29, 2020

Thankyou!

By Lutfi A A

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Oct 21, 2020

Thank You

By Mehak H

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Oct 15, 2020

Fabulous!