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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,301 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

TL

May 13, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

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1376 - 1400 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Александр Г

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Apr 29, 2021

Great!

By Magdalene

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Feb 27, 2020

Useful

By Wilson N

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Feb 1, 2019

Genial

By Tina K

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Mar 20, 2017

Great!

By rais a k

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Nov 1, 2021

super

By Deleted A

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Aug 5, 2020

Great

By Sudhanshu K

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Jul 3, 2020

GREAT

By Vinayak G N

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Aug 3, 2017

Great

By Châu Q V

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May 5, 2017

great

By Deleted A

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Mar 13, 2017

GREAT

By Jason M

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Jul 26, 2024

good

By Yunxi L

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Jun 12, 2024

Good

By Muhammad A

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Dec 4, 2023

good

By Jeff W

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Jan 14, 2020

Fun.

By Prawira H S

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Sep 29, 2019

Cool

By Alex

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Jun 1, 2025

gut

By Mohamed H

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Jan 30, 2016

wow

By Jake S

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Aug 20, 2017

<3

By Kevin M

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Aug 27, 2022

By Grishchenko N

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Jul 18, 2020

G

By Rashid S

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Aug 21, 2017

w

By Giuliano Y

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Aug 20, 2017

,

By aymeline C

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Jul 21, 2017

E

By Gianfranco M R

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Mar 17, 2016

a

By Shailesh S

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Dec 2, 2015

Very useful and practical information. Very nice (engaging) content and presentation. I wish it was a bit more long and more involved. Current format is too concise and quick (overview type), would love to have more deeper (depth) course in future. And, ideally, the quizzes should have different questions presented in each attempt with only maximum 3 attempts ever allowed. That's the only way to test us (students) to know how much we have grasped.

Thanks to all who put it together and gave us an opportunity to learn, that too free and on-demand. I have taken many courses in Coursera in last 2 years and ones from Wharton (Univ of Penn) are close to the best ones among all.