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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,407 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 16, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

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2451 - 2475 of 2,551 Reviews for Introduction to Marketing

By Shang Y

•

May 18, 2022

Great overall.

By Mahmoud A S M

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Jan 1, 2022

hhhhujjuuuuuu

By Manny L

•

Jul 17, 2020

Solid course.

By Benjamin

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Sep 1, 2017

Good content.

By Danny T

•

Aug 17, 2017

Great insight

By Blake W

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Mar 20, 2017

Great course!

By Oladele I

•

Dec 6, 2017

Great course

By Ester M

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Oct 14, 2017

Great course

By Alois M

•

Oct 1, 2017

Interesting

By Uche N

•

Apr 6, 2016

Nice course

By Pablo S

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Sep 2, 2017

very good!

By Garik K

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Feb 28, 2016

Thank you!

By HELMY M H A

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Oct 25, 2016

thank you

By Lokesh N

•

Feb 26, 2017

NO PDF

By pradyumn p

•

Jun 24, 2025

good

By Sri N K

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Aug 5, 2021

good

By Shraddha B

•

Aug 6, 2020

Good

By Vanishri

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Jul 3, 2020

good

By J B V S K

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Apr 16, 2019

Good

By T.Sai N B

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Nov 5, 2015

good

By Aryan S

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Sep 8, 2024

No

By Mustapha N

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Aug 2, 2020

F

By Catherine P

•

Apr 12, 2016

P

By Frances W

•

Mar 14, 2017

Would have liked there to be more Q&As throughout the course videos. Really helps students learn/grasp content when interacting with it (via multiple choice, not just rhetorical questions) as we go. The video also looses a lot of its purpose when it's only a close-up of the professors. Being able to see the professors and personalizing the message it is great, but I think there could have been more supporting content (e.g. drawing on screen, pointing, diagrams etc.). Also, whenever there was a link on the video (like the youtube link in Prof. Bell's section), it was not a clickable link. Would have also liked to see what questions I got right/wrong on the quizes and exams so that I could learn from them.

By Aleksei B

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Jul 22, 2016

Topics on the course are somewhat "scattered": the first week gives some important fundamentals of marketing, but the rest are quite specific. As a results, the course lacks certain system and approach of creating the system view onto subject. The lack of links/downloadable course materials also makes it less convenient, especially when it comes to accessing some video links shown in the course: additional time is spent just for retyping them. Having lecture slides and lists of external sources also could be useful.