How to Write an Email Marketing Resume

Key takeaways

Email marketing jobs focus on marketing products and services to customers through email newsletters, email blasts, and other distribution options. A strong resume will help you stand out in this growing field.

• Employers often review email marketing resumes for skills such as email marketing experience (including campaign types), strong writing skills, campaign analytics expertise, and workplace strengths like collaboration, attention to detail, and creativity.

• As an email marketing professional, including a link to your social media profiles, your professional website, or a portfolio that showcases your previous work for potential employers is appropriate.

• You can help employers understand your capabilities by including your email marketing experience, such as A/B testing, segmentation strategies, automation platforms, and integrating AI into your workflow.

Explore what employers look for in an email marketing resume and the tools you need to create or update your own. If you'd like to add a professional credential to your resume, enroll in the Google Digital Marketing & E-commerce Professional Certificate. In this eight-course series, you'll get AI training from Google experts on how to attract and engage customers through digital marketing channels like search and email, build e-commerce stores, analyze online performance, and grow customer loyalty.

What do employers look for in an email marketing resume?

Some of the email marketing skills employers are looking for in job candidates include the types of email marketing you have experience with, your writing skills, and analytics related to email marketing campaigns you’ve worked on. Be sure to include your workplace skills as well, such as creative thinking and collaboration with others.

For the most effective resume, review job listings and job websites to get background on the different tasks or skills that are desirable for email marketers, and then include those that you possess on your resume.

Learn how to put your skills together in a knowledgeable and visually pleasing way to get the attention of hiring managers for email marketing positions or boost your email marketing salary.

1. Choose an email marketing resume template.

One of the first things to consider when building a resume for email marketing jobs is finding a format that clearly conveys your education, experience, and other important information. Use a readable font and a size that's easy to read, such as Calibri or Garamond, and set margins that aren’t too small or too large, ideally at one inch.

An option to explore is using Google Docs templates. Review a selection of online templates that can help you pull together your resume with appropriate formatting and readability.

How to choose a resume template

You may choose from three different options when it comes to formatting the information you’re including for potential employers:

• Chronological resume: This format emphasizes your work experience and is usually ordered from the most recent experience first, followed by other previous experiences. A chronological resume is typically a good format to use if you have previous work experience, and it’s preferred by many employers.

• Functional resume: This format highlights your skills and strengths before previous work experience and emphasizes skills important for an email marketing position. Consider a functional resume if you're starting out in email marketing and want to emphasize skills you’ve learned instead of a lack of previous experience.

• Combination resume: This format combines both chronological and functional characteristics by highlighting the skills you used in previous positions. Be mindful that the combination resume format can reduce the amount of space you have on the page, and you should aim to limit your resume to no more than two pages.

2. Fill in your basic resume essentials.

One of the most essential things to have on your resume is your contact information, such as your name, email address, and phone number, for potential employers to reach you. Also, include your city and state if the position is location-dependent, but you don’t have to include your full address.

As an email marketing professional, including a link to your social media profiles, professional website, or portfolio that showcases your previous work for potential employers is appropriate.

3. Add your resume summary.

A resume summary is a quick way for you to introduce yourself to a potential employer. Think about highlighting the years of experience you have as an email marketer, your particular skills, or what kind of positions you’re looking for. It is also a good place for you to show off your marketing skills by using keywords that are of particular interest to potential employers.

If you have previous experience, you typically want to focus on the years you’ve been working in marketing, specifically email marketing, and on where you’ve worked. If you're a recent graduate or new to the field, you may want to use the summary to mention your desire for an entry-level position that focuses on the skills you’ve acquired or your relevant college major, including business, marketing, or related majors.

4. Showcase your email marketing skills.

Email marketing requires specific skill sets that can vary depending on your industry experience. Include a variety of workplace skills, depending on how far along you are in your career or the experience you’ve gained along the way.

• Entry-level skills: Basic understanding of marketing platforms, knowledge of HTML/CSS, data interpretation, and project management. 

• Mid-level skills: Advanced knowledge of email marketing tools, content creation, experience with analytic platforms, and strategic planning.

• Senior-level skills: Extensive knowledge of email platforms, analytic skills, and advanced strategic planning.

It’s also important to discuss workplace skills that you can bring with you through different levels, such as good communication, attention to detail, creativity, leadership abilities, and others.

5. Include your professional email marketing experience.

Your previous experience is an important stepping stone for your future success, and hiring managers want to see what you’ve learned or accomplished in your career that you can bring to a new position.

Provide the names of your previous employers and the dates you worked there. After that, focus your resume on your accomplishments and responsibilities in that position.

Mention your specific email marketing experience, including A/B testing, segmentation strategies, and automation platforms. Also consider industry trends that you're familiar with, such as integrating AI into your workflow.

6. Feature your email marketing certifications, awards, and highlights.

Add a section in your resume for awards and highlights that illustrate your success as an email marketer, such as marketing awards or reaching email marketing milestones.

You can also consider earning certificates to build on your email marketing knowledge and help you stand out from other applicants for a particular position. Some options to consider include certificates covering email marketing topics, such as personalization and workflows, or topics specific to a particular email marketing platform.

Read more: Email Marketing Certification: 4 Certifications to Boost Your Career

7. Include your education.

Education is an important factor for potential employers, especially if you’re looking for an entry-level position. Include the school you graduated from, your degree and major, and other relevant information about what you’ve learned that can be applied to an email marketing position.

Your degree may factor into a decision to hire you for an email marketing position. For an email marketing specialist position, for example, 72 percent of specialists have a bachelor’s degree, while 13 percent have an associate degree, and 7 percent have a master’s degree. The top majors include business, marketing, and communications, according to Zippia [1].

Summary of email marketing resume tips

• Pick a template for your resume that is concise and easy to read.

• Include relevant information such as education, certifications, work history, and your contact information.

• Choose a font that's large enough to read well.

• Decide whether a chronological, functional, or combination format is the best fit for your skills.

• Review your skill set to ensure it matches the job description.

• Limit the length of your resume to two pages.

Explore free resources to boost your email marketing resume

Explore career paths, assess your skills, and connect with resume guidance while browsing our Career Resource Hub. Or if you want to learn more about how to strengthen your email marketing skills, check out these free resources:

• Watch on YouTube: 3 Ways AI is Changing Marketing

• Follow a tutorial: How to Send a Test Email in Mailchimp

• Leverage AI: 3 ways to use GenAI for emails

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