• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rice University

    Key Concepts in Organizational DE&I

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Workplace inclusivity, Cultural Diversity, Organizational Development, Organizational Change, Human Resource Policies, Business Ethics, Empathy & Emotional Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    70 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Electrical Properties and Semiconductors

    Skills you'll gain: Semiconductors, Electronic Components, Electrical Engineering, Electronics Engineering, Electronics, Materials science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Packaging Design for the Circular Economy

    Skills you'll gain: Packaging and Labeling, Sustainable Design, Sustainable Business, Waste Minimization, Sustainable Engineering, Environmental Regulations, Corporate Sustainability, Logistics, Consumer Behaviour, Innovation, Manufacturing Processes, Materials science

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MathWorks

    Deep Learning for Computer Vision

    Skills you'll gain: Model Evaluation, Computer Vision, Model Deployment, Anomaly Detection, Convolutional Neural Networks, Image Analysis, Transfer Learning, Matlab, Deep Learning, Artificial Neural Networks, Applied Machine Learning, PyTorch (Machine Learning Library), Data Preprocessing, Classification Algorithms, Data Synthesis, Performance Tuning, Data Analysis, Network Architecture

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    CUDA at Scale for the Enterprise

    Skills you'll gain: Image Analysis, Event-Driven Programming, Scalability, C and C++, Distributed Computing, Computer Graphics, System Programming, Program Development, Performance Tuning, Data Structures, Algorithms

    3.3
    Rating, 3.3 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    POSH - Prevention of Sexual Harassment

    Skills you'll gain: Workplace Bullying Intervention, Diversity Awareness, Workplace inclusivity, Safety Culture, Accountability, Professionalism, Compliance Management, Ethical Standards And Conduct, Strong Work Ethic, Professional Development, Safety and Security, Social Media, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    175 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Publicidad

    Skills you'll gain: Advertising, Social Media Management, Marketing Communications, Integrated Marketing Communications, Digital Advertising, Social Media Marketing, Marketing, Strategic Marketing, Communication Strategies, Digital Marketing, Target Audience, Consumer Behaviour

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Technical University of Munich (TUM)

    Cost Accounting: Decision Making

    Skills you'll gain: Cost Accounting, Management Accounting, Operating Cost, Cost Management, Strategic Decision-Making, Profit and Loss (P&L) Management, Product Assortment, Price Negotiation, Capacity Management, Decision Making, Forecasting, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    136 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Ei4Change

    Personality: How To Get On With Anyone

    Skills you'll gain: Social Skills, Conflict Management, Verbal Communication Skills, Interpersonal Communications, Communication, Stress Management, Emotional Intelligence, Rapport Building, Empathy, Relationship Building, Self-Awareness, Non-Verbal Communication, Recognizing Others, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Cloud Native, Microservices, Containers, DevOps and Agile

    Skills you'll gain: Cloud-Native Computing, Docker (Software), Containerization, Microservices, Agile Methodology, DevOps, Kubernetes, CI/CD, Agile Project Management, Hybrid Cloud Computing, Scrum (Software Development), Restful API, Continuous Delivery, Cloud Applications, Continuous Integration, Postman API Platform, Test Driven Development (TDD), Cloud Computing Architecture, Software Development, Behavior-Driven Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Macroeconomics: Foundations and Insights

    Skills you'll gain: Economics, Financial Policy, Economic Development, International Finance, Supply And Demand, Policy Analysis, Sustainable Development, Socioeconomics, Behavioral Economics, Accounting, Market Dynamics, Critical Thinking

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

1…616263…113

In summary, here are 10 of our most popular consumer behavior courses

  • Key Concepts in Organizational DE&I: Rice University
  • Electrical Properties and Semiconductors: Arizona State University
  • Packaging Design for the Circular Economy: University of Colorado Boulder
  • Deep Learning for Computer Vision: MathWorks
  • CUDA at Scale for the Enterprise: Johns Hopkins University
  • POSH - Prevention of Sexual Harassment: LearnKartS
  • Publicidad: Universidad de Palermo
  • Cost Accounting: Decision Making: Technical University of Munich (TUM)
  • Personality: How To Get On With Anyone: Ei4Change
  • Cloud Native, Microservices, Containers, DevOps and Agile: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok