Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Graphical Tools, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Scripting, Psychology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Budgets, Paid media, Social Media Strategy, Social Media Marketing, Advertising Campaigns, Social Media, Budget Management, Advertising, Content Performance Analysis, Scheduling, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Online Advertising, Marketing Effectiveness, Web Analytics and SEO, Search Engine Optimization, Marketing Automation, Marketing Channel, Content Creation, MarTech, Content Strategy, Business Analytics, Performance Analysis, Consumer Behaviour, Marketing Strategy and Techniques, Social Media Marketing, Marketing Planning, Digital Transformation, Customer Insights, Data Visualization, Emerging Technologies, Experimentation
Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Social Media, Facebook, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Performance marketing, Marketing Analytics, Pay Per Click Advertising, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment
Intermediate · Course · 1 - 3 Months