Engagement & Nurture Marketing Strategies

Engagement & Nurture Marketing Strategies

This course is part of Social Media Marketing Specialization

Instructor: Randy Hlavac

60,221 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

1,199 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,199 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

98%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments¹

AI Graded see disclaimer

Taught in English

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This course is part of the Social Media Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

In this module, you will learn the three social strategies being used by organizations today.

What's included

10 videos6 readings

10 videosTotal 69 minutes

Social Strategies Used by Organizations Today3 minutes
Social Commerce versus Social Media Marketing8 minutes
Engagement Marketing Social Strategy8 minutes
Engagement Example: Cadbury Dairy Milk8 minutes
Engagement Example: Old Spice12 minutes
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy7 minutes
The Power of Hero Content4 minutes
Create AWESOME Hero Content using AI5 minutes
7 Proven Effective Hero Strategies9 minutes
Using AI to Create "Outside the Box" Hero Content 7 minutes

6 readingsTotal 60 minutes

Welcome to MOOC 3!10 minutes
Meet Your Instructors10 minutes
Grading and Logistics10 minutes
Course Bookstore10 minutes
A Note of the Frequency of Capstone Offerings10 minutes
Lesson Overview10 minutes

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

What's included

15 videos5 readings1 assignment

15 videosTotal 108 minutes

Effective Media Marketing6 minutes
Your Content Marketing Strategy7 minutes
Newsjacking to impact your high value markets6 minutes
Eventjacking - a "must" engagement strategy for start-ups5 minutes
Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References11 minutes
Canva - Free Graphics for ALL your Social Media Sites9 minutes
TubeBuddy - FREE YouTube Analytics System4 minutes
Cool Infographics8 minutes
Infographics for Businesses9 minutes
Using an Engagement Strategy6 minutes
Developing Content Pillars10 minutes
Using AI to Develop Your Content Pillars7 minutes
Writing Blogs and Articles Powered by AI7 minutes
Creating Dynamite Videos using AI7 minutes
Creating a Podcast Using AI6 minutes

5 readingsTotal 50 minutes

Infographic Examples10 minutes
More Infographic Examples10 minutes
Even More Infographic Examples10 minutes
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10 minutes
Creating Content10 minutes

1 assignmentTotal 30 minutes

Quiz 130 minutes

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.

What's included

12 videos2 readings1 assignment1 peer review

12 videosTotal 108 minutes

Embrace Your High-Value Markets4 minutes
Nurture Marketing Strategy7 minutes
Nurture Marketing Strategy Examples8 minutes
Importance of a Landing Page5 minutes
Real-Time Marketing9 minutes
Nurture Marketing Programs3 minutes
Develop a Filter and Focus Blog8 minutes
Create a Blog Article20 minutes
Assignment Step by Step21 minutes
Help Content Builds Customer Satisfaction7 minutes
5 Ways to Use AI to Develop FAQs [frequently asked questions]9 minutes
Using AI to Develop Video Summaries for Your Website8 minutes

2 readingsTotal 20 minutes

Assignment Overview: Creating Your First Blog Article10 minutes
Trouble Getting Your Assignment Peer Reviewed? Here is Help10 minutes

1 assignmentTotal 30 minutes

Quiz 230 minutes

1 peer reviewTotal 60 minutes

Creating Your First Blog Article60 minutes

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

What's included

2 videos4 readings1 assignment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

(60 ratings)

Randy Hlavac

Northwestern University

13 Courses285,586 learners

Offered by

Northwestern University

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Reviewed on Mar 24, 2017

Excellent course to understand the two most important strategies in Social Marketing: Engagement & Nurture Marketing Strategies, highly recommended

Reviewed on Jan 26, 2017

Good course, I took it as a free user and really liked the material it's very simple and easy . will taken only a few hrs to complete

Reviewed on Feb 17, 2016

Prof. Hlavac's courses are amazing and easy to comprehend. Finished two courses of Prof. Hlavac. Thanks for the knowledge sir. Mani

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.