• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Applied Python Data Engineering

    Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, GitHub Copilot, Interactive Data Visualization, Plot (Graphics), Plotly, Data Pipelines, Kubernetes, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    130 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Data Analysts' Toolbox - Excel, Power BI, Python, & Tableau

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Pivot Tables And Charts, Microsoft Excel, R Programming, Alteryx, R (Software), Dashboard, Statistical Programming, Data Transformation, Tableau Software, Data Cleansing, Data Visualization Software, Spreadsheet Software, Debugging, Data Visualization, Automation, Python Programming, Data Structures, Statistical Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Modelos predictivos con aprendizaje automático

    Skills you'll gain: Data Ethics, Predictive Modeling, Classification And Regression Tree (CART), Statistical Machine Learning, Supervised Learning, Machine Learning Methods, Regression Analysis, Model Training, Applied Machine Learning, Predictive Analytics, Model Evaluation, Machine Learning Software, Scikit Learn (Machine Learning Library), Machine Learning, Machine Learning Algorithms, Classification Algorithms, Decision Tree Learning, Responsible AI, Model Optimization, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design

    Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), User Experience, User Interface and User Experience (UI/UX) Design, Design Reviews, Design Research, Experience Design, Conceptual Design, Graphic and Visual Design, User Centered Design, Ideation, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Salesforce Admin Certification Preparation

    Skills you'll gain: Salesforce, Administration, Data Management, Customer Relationship Management, Cloud Applications, Security Controls

    3.8
    Rating, 3.8 out of 5 stars
    ·
    70 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Expressway to Data Science: R Programming and Tidyverse

    Skills you'll gain: Tidyverse (R Package), Rmarkdown, R Programming, Ggplot2, R (Software), Plot (Graphics), Data Visualization, Data Import/Export, Statistical Visualization, Data Wrangling, Statistical Reporting, Data Visualization Software, Data Presentation, Data Analysis, Data Science, Data Manipulation, Statistical Analysis, Relational Databases, Data Cleansing, Communication

    4.1
    Rating, 4.1 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    SkillUp

    Software Development on SAP HANA

    Skills you'll gain: SAP S/4HANA, Data Modeling, SAP Applications, Systems Architecture, Enterprise Resource Planning, Functional Requirement, Software Development Tools, Data Migration, Software Development Methodologies, Application Deployment, Organizational Structure, Compliance Reporting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel Basics for Beginners: Workbooks, Formatting, Charts and Core Skills

    Skills you'll gain: Data Presentation, Data Entry, Data Processing, Data Science, Organizational Skills, Business Analytics, Data Management, Business Intelligence, Microsoft 365, Productivity Software, Record Keeping, Customer Data Management, Productivity, Financial Analysis, Marketing Planning, Project Management, Event Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    13 reviews

    Beginner · Course · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Digital and Print Media Design

    Skills you'll gain: Typography, Marketing Materials, Marketing Design, Graphic and Visual Design, Graphic Design, Marketing Collateral, Visual Storytelling, Layout Design, Visual Design, User Feedback, Marketing, Brochures, Digital Design, Adobe Photoshop, Adobe Illustrator, Constructive Feedback, Photo Editing, Design Elements And Principles, Drive Engagement, File Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Evolution of Sports Media

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Financial Leadership in Hospitality

    Skills you'll gain: Revenue Management, Vendor Management, Capital Expenditure, Hospitality Services, Financial Statement Analysis, Advanced Analytics, Hospitality, Hospitality Management, Cost Control, Budget Management, Vendor Relationship Management, Hospitality and Food Services, Cost Management, Financial Statements, Hotel And Restaurant Management, Performance Measurement, Budgeting, Financial Forecasting, Finance, Leadership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    32 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Web Presence, Creative Design, Storytelling, Branding, Logo Design, Social Media Content, Design Strategies, Social Media, Visual Storytelling, Brand Marketing, Content Development and Management, Process Development, Style Guides, Oral Expression

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

1…243244245…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok